News and Analysis
As Formula 1 seeks to grow its Asian fanbase, the combination of hard data and local expertise will be key triggers for future growth, says Nielsen Sports, who are working with Sahara Force India partners W66.
Speaking at a Baku conference on the benefits of hosting major sporting events, F1’s global director for promoter relations Chloe Targett-Adams outlined the new ways in which the sport is working with its race promoters.
Under new owners Liberty Media, Formula 1 has been on something of a spending spree.
In the wake of two devastating earthquakes in September, the 2017 Mexican Grand Prix has become a symbol of national fortitude in the face of adversity, writes Kate Walker.
Slightly late to the party, Formula 1 is beginning to engage with eSports, a new field that opens up opportunities to seek out new fans around the world. Kate Walker talks to market research experts Nielsen Sports about the opportunities.
This summer, Formula 1 set new heights in social media reach. Kate Walker talks to market research experts Nielsen Sports about where to go from here.
Six months after Liberty Media's Formula 1 takeover, market research has become key. Kate Walker talks to market research experts Nielsen about the state of the sport and how to reach the casual fan.
After two award-winning events, the organisers of Formula 1's Mexican Grand Prix are relishing the challenge of making it three for three with the 2017 race.
Now that the dominoes have fallen into place at Mercedes, how will Valtteri Bottas' move improve his own fortune and affect those of Felipe Massa and Pascal Wehrlein?
Our second biggest story of the 2016 motorsport season is that of US company Liberty Media purchasing a controlling interest in Formula 1, ending years of speculation about the sport's future ownership.
Next in our countdown of the biggest motorsport stories of the year is Formula 1 saying goodbye to a pair of popular veterans in Felipe Massa and Jenson Button. At least, for now...
Nico Rosberg’s shock decision to retire immediately after becoming F1 world champion comes with one clear cost – the chance to defend his title. But what will the financial consequences be?
Since Formula 1 made the widespread move away from free-to-air television, swapping a large fanbase for a smaller group of paying customers, there has been much hand-wringing over the sport’s declining global fanbase.
As eSports moves into the professional sphere, with NBA investment in the USA, is there room for F1 to capitalise on a growing and profitable digital industry? Kate Walker investigates.
With ever increasing entertainment options available, F1 GPs are having to offer fans more and more to keep up with customer expectations. The CEOs of COTA and Albert Park speak to Motorsport.com about the tricks they have up their sleeves.
Formula 1's ever-increasing reliance on high-speed data transmission has inevitably led to a growing need by teams to ensure that what they are sending from car to garage, and garage to factory is secure.
FIA President Jean Todt visited Ethiopia this week to push for road safety improvements and the development of African motorsport – starting with karting.
After turning a 43 points deficit against teammate Nico Rosberg into a 19-point advantage, Lewis Hamilton will return from Formula 1's summer break as many people's favourite for his third consecutive world title.
For those teams struggling to break even in the fast-paced, fast-spending world of Formula 1, monetising assets outside of the sport itself can be a financial lifeline. Kate Walker explains.
The future of the FIA will see the Federation focus on governance and improving existing championships, its president Jean Todt says.
In the pursuit of engineering perfection, it is the man-made mistakes like Red Bull’s in Monaco that continue to ramp up the drama in Formula 1, says Kate Walker.
Mercedes' F1 dominance is not limited to the hybrid power units that long ago proved themselves to be the cream of the 2014 regulations' crop, as Kate Walker explains.
It was the week that Twitter turned broadcaster, as the news broke that the micro-blogging platform had secured the rights to stream 10 NFL games following a social media bidding war with rivals including Facebook.
The farce surrounding Formula 1’s brief foray into elimination qualifying has dominated the off-track agenda during the start to the season, and overshadowed the two good races we had been treated to.
America's National Football League is streets ahead of Formula 1 when it comes to social media output. Kate Walker asks why F1 persists with its 20th century thinking.
Stats say Formula 1 audiences have been shrinking to new lows, but is the sport underestimating the share including those who watch on less traditional ways? Kate Walker wonders.
Aki Hintsa was a familiar face in the Formula 1 paddock before he stopped travelling in late 2013, the unofficial paddock doctor who treated anyone and everyone in need.
Kate Walker spoke to FIA World Endurance Championship CEO Gerard Neveu about finding the right balance between what manufacturers and fans want out of the burgeoning series going forward.
With increasing competition for manufacturer interest from Formula E and WEC, Kate Walker asks whether Formula 1 is still the place for auto-makers to be.
Channel 4 has promised ad-free races when it takes over the BBC as the home of Formula 1 in Britain from next year. But given the commercial right fees, Kate Walker wonders if it can make it work.
Lotus Formula 1 driver Pastor Maldonado may enjoy millions of dollars worth of backing from Venezuelan state oil giant PDVSA, but the cost of such largesse is felt keenly by his compatriots back home, as Kate Walker explains.
Azerbaijan will be joining the F1 calendar next year but, without any racing culture and very limited availability of tickets, can the new European GP become a success story? Kate Walker investigates.
FIA President Jean Todt's goal to improve road safety standards around the world today received a boost with the creation of a High Level Panel for Road Safety in conjunction with the United Nations.
FIA President says saving lives on the planet’s roads “is a battle we can win” – but only if people stop to heed his message. Kate Walker reports.
Could the reach of Volkswagen's recent emissions scandal go as far as affecting Renault's F1 programme? Kate Walker investigates.
Melbourne has secured the long-term future of the Australian Grand Prix with a new agreement that expands until 2023. But what does the new deal mean for the future of the event? Kate Walker explains.
Since taking the helm of the FIA in 2009, Jean Todt has made road safety a high priority for the Federation. And quite rightly so, says Kate Walker.
Could entering F1 be a saving grace for VW following the recent emissions scandal, or will its motorsport programme take a big hit? Kate Walker analyses the possible outcomes of one of the industry's biggest ever scandals.
Justin Wilson's fatal accident has led to calls to act quickly to improve cockpit safety but, as Kate Walker explains, knee-jerk reactions are not the solution.
The Formula 1 media landscape is in a period of transition, and it will soon be much different. Kate Walker looks at the challenges the sport will face to regain the audience it has been losing.
After two unpredictable races at Silverstone and the Hungaroring, Kate Walker thinks there's more scope for upsets than you may think when the Formula 1 season resumes at Spa.
Much is made of the junior single-seater ladder for drivers, but Kate Walker says that more attention should be paid to engineering talent with Formula 1 ambitions.
Formula 1 fans agree: the sport needs to do more to provide more value for money to those willing to invest in a ticket. Kate Walker looks at what can be done to get the fans closer to their heroes.
The absence of the German GP has left Formula 1 with one race in six weeks, a situation that is not beneficial for the sport, as Kate Walker explains.
The ongoing FIFA scandal is offering motorsports' ruling body a golden chance to make Formula 1 lead by example, Kate Walker says