ALMS

Sebring: Primetime announces Braille Battery partnership

BRAILLE BATTERY PROMOTES GREEN TECHNOLOGY IN THE AMERICAN LEMANS SERIES AND LAUNCHES PRIMETIME-BRAILLE BATTERY RACE GROUP Hollywood, FL. - March 11th, 2010 - Braille Battery announced a title sponsorship position and partnership with Primetime ...

Edited: Mar 12, 2010, 3:35 AM

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BRAILLE BATTERY PROMOTES GREEN TECHNOLOGY IN THE AMERICAN LEMANS SERIES AND LAUNCHES PRIMETIME-BRAILLE BATTERY RACE GROUP

Hollywood, FL. - March 11th, 2010 - Braille Battery announced a title sponsorship position and partnership with Primetime Race Group today to form the Primetime Braille Battery Racing Team. This newly formed team will be competing in 2010 American Le Mans Series (ALMS), the Global Leader in Green Racing to promote Braille Battery's cutting edge products to automotive enthusiasts.

"With so much press on Batteries and Future Technology recently, we felt the need to expose our new Lithium batteries and Braille's GreenStart program through our favorite venue, racing!" explains Blake Fuller, President of Braille Battery. "We have supplied to winning teams in all facets of motorsports and recently released the World's first safe Lithium-Ion starting batteries available for all types of vehicles. Throughout history, racing has resulted in the development of new technology for passenger cars. Braille Battery's goals are perfectly in line the resolution of ALMS to be "Global Leader in Green Racing" to use motorsports as a proving ground and a stage to promote Green Technology to the World. Our success in racing has already enabled us to be selected as OE equipment on some of the top supercars built today!"

In 2009, Primetime Race Group ran Braille's Recycled GreenStart Technology racing batteries to win their Prototype Lites drivers championship, as well as the American Le Mans Founders Cup. In 2010, the Primetime Braille Battery Racing team is set to be a dominant player in the newly form and hotly contested Le Mans Prototype Challenge (LMPC) class. The team will begin its season at Sebring for the Historic 12 hour race March 20th, 2010 and will travel throughout the country into major cities with the final round in Atlanta for the epic 1,000 mile Petit Le Mans race.

"We are honored that Primetime Race Group chose to promote our company to this forward thinking audience", said Brand Manager Ray Ferriera for Braille Battery. "Braille has established a history of providing batteries to start race cars. This partnership will open awareness for what is happening now and what can be done today, built in America. We have always partnered with manufacturers to inspire them to think about the future of racing and our impact on the environment. Braille is very aware that to have a future in racing you must first have a future."

Joel Feinberg, driver and owner of Primetime Race Group, and reigning champion states, "Our relationship with Braille Battery over the last two years has shown us the proven reliability and performance of Braille products as a recipe for success. We are looking forward to having Braille Battery on board and the opportunity to promote their amazing product line to global racing fans. The graphic design of the car communicates to our fans the message that performance combined with environmental awareness is required in the world we live today."

-source: primetime race group

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