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TRG names new business development director
TRG Appoints New Director of Business Development Petaluma, CA (August 27, 2010)- TRG CEO Kevin Buckler announced the appointment of Mike Cesario to the position of Director of Business Development for TRG. This is a new position in the ...
Edited: Aug 28, 2010, 2:27 AM
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TRG Appoints New Director of Business Development
Petaluma, CA (August 27, 2010)- TRG CEO Kevin Buckler announced the appointment of Mike Cesario to the position of Director of Business Development for TRG. This is a new position in the organization created to address an ever expanding range and depth of service and promotional opportunities available from the famed motorsports organization.
Mike joins TRG bringing over 30 years of experience as a creative marketer, writer, and proven developer of effective strategic plans and programs in the beverage, hospitality, and autosport industries. His most recent posting as the Marketing & Sales Director for Club Auto Sport Silicon Valley helped put thefacility on the map as well as evolve the company into a very visible and successful business and events center plus club and car condominium facility.
Mike's responsibilities at TRG will encompass assisting in a number of areas including developing and nurturing manufacturer and sponsor relations, driver development, club, vintage and pro racing support programs, as well as providing supplemental marketing support for Adobe Road Winery.
A nationally licensed sports car driver since the early 70's Mike currently owns and races two historic Winston Cup/NASCAR stock cars, the 1992 #7 Alan Kulwicki Hooters Thunderbird and the 1985 Chrome Bumper Classic #71 Dave Marcis Transmissions Unlimited Oldsmobile,. He is a member of the competition committee of the Historic Stock Car Racing Series and brings to TRG a passion for performance, a zest for life and a significant number of contacts in the racing and business community.
-source: trg
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