SUPERCROSS: World/AMA incentive announced

Toyota to Award Three Tundra Trucks in Amp'd Mobile World Supercross GP/Amp'd Mobile AMA Supercross Series

AURORA, Ill. (January 17, 2006) -- After recently announcing their sponsorship for the Amp'd Mobile World Supercross GP/Amp'd Mobile AMA Supercross Series, Toyota, the official truck of supercross, will award brand new Toyota Tundra trucks to the following:

* The AMA Supercross champion's mechanic
* The top finishing privateer in Amp'd Mobile World Supercross GP
* The winner of the Dave Coombs Sr. East/West AMA Supercross Lites Shootout

Following their loyal support to the privateers of Amp'd Mobile Supercross, Toyota will host the 'Toyota Zone' in the pit area throughout the season. The Toyota Zone will be complete with interactive elements such as a DJ spinning tunes in the bed of a Tundra and display vehicles from the Toyota truck line. In addition, fans have the opportunity to instantly win supercross related merchandise at the Toyota Zone as well as enter into a nightly drawing for $100 in riding gear and a chance to enter the "Ride of Your Life" sweepstakes where a lucky winner and a companion will have the chance to ride at the famed Castillo Ranch courtesy of Toyota.

"This is a huge incentive for the racers and mechanics competing in Amp'd Mobile Supercross," said Todd Jendro, senior director of supercross, Amp'd Mobile Supercross. "It's going to be a long season with some of the best racing we have seen in years. Toyota recognizes the importance of the privateers in Amp'd Mobile Supercross and this is one more motivating factor to keep them working hard throughout the season."

-cce-