ARCA
New marketing agency announced
TPi Joins ARCA Marketing Efforts... TOLEDO OH (3-1-08) -- Officials from the Automobile Racing Club of America (ARCA) have announced that TPi of New Bern, North Carolina has been granted approved agency status with the Toledo-based stock ...
Published: Mar 2, 2008, 9:42 PM
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TPi Joins ARCA Marketing Efforts...
TOLEDO OH (3-1-08) -- Officials from the Automobile Racing Club of America (ARCA) have announced that TPi of New Bern, North Carolina has been granted approved agency status with the Toledo-based stock car sanctioning body.
TPi is a fully integrated marketing, promotions and hospitality firm, specializing in the automotive industry, and auto racing specifically. Event marketing, event management and corporate hospitality will be a primary focus as part of the new relationship with ARCA.
"TPi is thrilled to be working with ARCA," stated Wendy Stallings, President of TPi. "We have many diverse capabilities and resources that will build this relationship for the long term. We feel honored to be a part of the ARCA family and can't wait to see what the future holds."
The approved agency status positions TPi as a strategic marketing partner with ARCA, reporting directly to Mark Gundrum, VP of Marketing and Communications.
"We have been trying to find a way to work with TPi for some time now," commented Gundrum. "As the ARCA marketing initiatives continue grow and become more sophisticated, we need the type of help TPi can provide. I am looking forward to working with Wendy and her staff."
-credit: arca
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