Atlantic

Team Platinum view for Road America

UPDATE ON TEAM PLATINUM FROM ROAD AMERICA ELKHART LAKE, Wis. (August 16, 1997 ) Road America KOOL/Toyota Atlantic Championship Round Ten of the Series Race Date: Sunday, August 17 11:15am EST TV: ESPN2 August 23 12:30pm EST IN PLAIN ...

Edited: May 8, 2001, 12:19 PM

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UPDATE ON TEAM PLATINUM FROM ROAD AMERICA

ELKHART LAKE, Wis. (August 16, 1997 ) Road America KOOL/Toyota Atlantic Championship Round Ten of the Series Race Date: Sunday, August 17 11:15am EST TV: ESPN2 August 23 12:30pm EST

IN PLAIN VIEW

Team Platinum has acquired another on-board camera for this Sunday's KOOL/Toyota Atlantic Championship race at Road America in Elkhart Lake Wisconsin.

"The On-Board Camera provides excitement for the viewing audience and a great return for our sponsor" commented Anthony Lazzaro, driver for Team Platinum. "We tracked the impressions from our previous On-Board Cameras at Homestead, Long Beach and Cleveland and we found that the sponsor received a tremendous amount of return in advertisement impressions."

Team Platinum's Race Management Group utilizes documentation from The Sponsors Report, produced by Joyce Julius and Associates based in Ann Arbor Michigan. All clear, in-focus exposure time and sponsor mentions are monitored and tabulated and then compared to the estimated or non-discounted commercial rate for a thirty-second commercial spot for that individual broadcast. The data is complied and published in The Sponsors Report.

"We want to give our sponsors, (Platinum Sound, BG Products and Budget Car Rental), the Series Championship and we are working hard toward that goal" Lazzaro continued. "But in the meantime, with the use of the On-Board Camera, we can give a little back to the company that helps us get to each and every race."

Lazzaro is sponsored by Platinum Sound, manufactures of Multi Media and Video Game Products as well as BG Products and Budget Car and Truck Rental.

# # # For more information, contact Becky Baranouski, Race Management Group (281) 855-7162.

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