Automotive

Amato inks Bilstein Engine Flush as NHRA sponsor

EXETER, Pa. (Jan. 19) -- Legendary drag racer-turned-team owner Joe Amato has announced a major sponsorship agreement with Bilstein Engine Flush that calls for the company to assume primary positioning on his Top Fuel dragster, driven by reigning ...

Edited: Apr 15, 2002, 11:45 PM

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EXETER, Pa. (Jan. 19) -- Legendary drag racer-turned-team owner Joe Amato has announced a major sponsorship agreement with Bilstein Engine Flush that calls for the company to assume primary positioning on his Top Fuel dragster, driven by reigning NHRA Rookie of the Year Darrell Russell.

"We're thrilled to be bringing a new sponsor to the sport," said Amato. "The Bilstein folks see the potential we all know is there with the NHRA and it's rapidly expanding fan base. We're very happy. We plan to do everything we can to gain as much exposure as possible for Bilstein Engine Flush. The great fans that come to drag races are exactly the kind of people they want to reach."

Marty Yacoobian bought the Bilstein Engine Flush division from German auto parts giant Krupp-Bilstein two years ago.

"I consider it a privilege to be associated with Joe and Donna Amato and to have them help me with my business," Yacoobian said. "You can do things in this sport that are impossible to do in any other form of auto racing. The close, personal interaction you have with the fans in the pits and the ability to entertain customer's right where the action is happening is unparalleled. Not to mention the fact that I've never found anything that can compare to the excitement of NHRA drag racing on the race track.

"Joe Amato is a legend in this sport. To align our company with his race team defies description in my book. Darrell Russell, as we've all seen, is a talented driver and the sort of company spokesperson you hope to have. This is a win-win deal."

The Bilstein Engine Flush system circulates a heated, mineral oil-based solution through a car's engine that cleans and evacuates every internal part where oil normally travels. It is available at oil-change facilities and car dealerships around the U.S. The once-a-year treatment has been approved by the Environmental Protection Agency.

"It's a fantastic service item," Amato said. "There's years of German technology and research behind this and there is no doubt in my mind it exponentially prolongs the life of your car. The price of cars has gone to the moon in the last decade. If you can get more years out of it then you have to consider your options. It works. I wouldn't be involved with it if I didn't believe in it myself."

Amato Racing continues to receive major associate funding from Keystone Automotive Operations, as well as associate-level sponsorship from Valvoline, Matco Tools, and American Racing Wheels. Other sponsors include Fram-Autolite, Superwinch, Liteglow, Edelbrock, Goodyear, Russell, Moroso, Crane Cams, and Mr. Gasket Co.

-ar/rg-

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