Automotive

Memphis gains title sponsor

PENDLETON, Ind. (August 24, 2001) -- Officials from the American Speed Association announced today that Rev Up Sports Drink will be the title sponsor of the series' event at Memphis Motorsports Park in Millington, Tenn., the 18th race on the 2001 ...

Edited: Apr 15, 2002, 11:45 PM

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PENDLETON, Ind. (August 24, 2001) -- Officials from the American Speed Association announced today that Rev Up Sports Drink will be the title sponsor of the series' event at Memphis Motorsports Park in Millington, Tenn., the 18th race on the 2001 schedule. The Rev Up Sports Drink 200 is set to take the green flag at 1 p.m. (local) on Sunday, September 9.

"This is a unique opportunity for ASA to be involved in the national launch of the sports drink Rev Up, who will also be working closely with both GM and Tecumseh in the promotion," said ASA Marketing Manager, Greg Carr. "We are excited about the launch of Rev Up in Memphis and look forward to the future with Rev Up in further building their brand."

Rev Up, the Official Nutrition Sports Drink of the GM Vortec Engines Power Team, is a delicious, quick and convenient nutrition powerhouse designed specifically to meet the energy needs of the GM Vortec Engines Power Team. Rev Up uses the latest in cutting edge science to simply regulate energy production in the human body. Consuming a Rev Up sports drink right before, during and after hard work or play will enhance your body's fuel supply and speed up recovery afterwards.

Founded in 1986 by Ed Gatlin, Memphis Motorsports Park was originally a drag strip, road course, go-kart track and dirt track under the name Memphis International Motorsports Park. In 1996, the Grand Prix Association of Long Beach purchased the facility an d added a .75-mile asphalt oval. Ownership changed hands again in 1998 when Dover Downs Entertainment purchased the facility. Continuing improvements, to both the oval and drag strip, add to the popularity of the track. The oval and drag strip both seat 25 ,000.

Memphis Motorsports Park fans were treated to one of the most exciting races of the year when ASA visited the track last season, as Clanton and three-time ASA National Champion Butch Miller banged door and fenders over the race's final five laps. Clanton w as one of seven different leaders who swapped the lead on nine occasions, with three- and sometimes four-wide racing going on around the state-of-the-art facility. In the end, Clanton led Miller to the line by only 0.210 second to record his first career A SA victory. Since that time, Clanton has gone on to win two more ASA National events, both coming in the 2001 season.

Activities for the 2001 version of the Rev Up Sports Drink 200 begin on Saturday, September 8, with practice and spectator gates both opening at 1 p.m. (local). Following three 50-minute practice session, ASA qualifications will take place at 6. Race day a ctivities begin with spectator gates opening at 10 a.m., followed by ASA's exclusive on-track autograph session at 11. Pre-race ceremonies and driver introductions will begin at 12:15 p.m., with the Rev Up Sports Drink 200 taking the green at 1.

-ASA

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