New Sponsorship Book Available

LANGHORNE, PA AUGUST 27, 1999 . . . If you want to find the money you need to go racing, "GET SPONSORED!", written by Charlie Hayes, could be just the book that will help you obtain that financial support. "GET SPONSORED!" is a new book on marketing and achieving motorsports sponsorship. Priced at just $59.95 plus $6.00 for shipping and handling, the more than 180 pages of facts, helps, tips and information on securing sponsorship could very well be the best investment you have ever made for your auto racing team. The book covers everything from an overview of this "training manual" right on down to the "The Top Ten Tips For Getting Sponsored." Another important chapter in the book is The Seven Deadly Sins In Seeking Sponsors. The two chapters alone make the book worth the price. Also included in the book created and published by marketing expert Hayes are chapters covering, Menus For Actions You Can Offer, Signing The Sponsorship Contract, Identifying The Most Likely Sponsors For Your Program, Building Your Target List, Getting In The Door, and much, much more. "Menus For Actions You Can Offer" are important helps to the sponsorship seeker. Included is Where Can We Take Action To Promote A Sponsor? The Menus will add a great deal to the sponsorship efforts of every team, every race and every event organizer that is seeking sponsorship and there are samples. And at the end of the book there are a number of sample letters and other helps including a contract and agreement. For just $65.95, including shipping and handling, the book is currently ready for shipping. To order telephone Ernie Saxton Communications, Inc. at 215.752.7797 or 215.752.2392. All major credit cards are accepted. Orders may be faxed to 215.752.1518 and you may use email at, erniesaxton@csi.com. The book is also available as part of different sponsorship packages offered by Ernie Saxton Communications, Inc., Langhorne, PA. Charlie Hayes was a world class/champion Can-Am racer and in recent years has helped many racers secure sponsorship support. Hayes, who currently makes his home in California, is considered one of the top motorsports sponsorship marketers.