Automotive
SBRS: MCI WorldCom Partnership
(LAKEVILLE, Conn.) April 21, 2000 -Skip Barber Racing School, Inc. and MCI WorldCom have signed an agreement to be strategic partners effective immediately. The three-year deal will see MCI WorldCom (NASDAQ : WCOM) become The Official ...
Edited: Dec 29, 2009, 6:56 PM
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(LAKEVILLE, Conn.) April 21, 2000 -Skip Barber Racing School, Inc. and MCI WorldCom have signed an agreement to be strategic partners effective immediately. The three-year deal will see MCI WorldCom (NASDAQ : WCOM) become The Official Telecommunications Company of Skip Barber Racing School, Inc., including the Skip Barber Racing School, the Dodge/Skip Barber Driving School, the Skip Barber Race Series, the Skip Barber Formula Dodge National Championship presented by RACER and the Barber Dodge Pro Series.
"We are enormously pleased to have developed this partnership with Skip Barber Racing School, Inc. They are a first-class organization, and we feel that this partnership will enhance the value we offer to our customers as well as theirs." said Andy Deas, Director of Sports Marketing for MCI WorldCom.
In addition to traditional sponsorship branding rights, the agreement gives MCI WorldCom a significant block of customized Skip Barber Racing Schools to offer as incentives to its clients. Skip Barber customers will benefit directly from the new partnership through MCI WorldCom pre-paid calling cards that are to be inserted in their graduation packs.
"We think it's tremendous that a blue-chip company such as MCI WorldCom has decided to join forces with Skip Barber Racing School, Inc. Adding MCI WorldCom to our existing major partners, Dodge and Michelin, serves to validate our strength as a marketing vehicle," said Darren Marshall, Chief Operating Officer for Skip Barber Racing School, Inc.
MCI WorldCom employs 83,000 people in over 65 countries, and reaches its customer base of 22 million people through its long distance and internet networks. They can be reached via the world wide web at www.wcom.com.
Skip Barber Racing School, Inc is the largest racing and driving school in North America. Headquartered in Lakeville, Conn., it operates out of four base locations at Lime Rock Park in Lakeville, Conn., Laguna Seca Raceway in Monterey, Calif., Sebring International Raceway in Sebring, Fla., and Road America in Elkhart Lake, Wisc. Skip Barber Racing School, Inc, can be reached via the world wide web at www.skipbarber.com. The Barber Dodge Pro Series can be reached at www.barberdodgeproseries.com.
-George Tamayo-
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