Charity
St Jude Halloween Pin-Up program highlighted
Coors Light Dodge to showcase St Jude Halloween Pin-Up Program. MOORESVILLE, N.C. (October 14, 2003) ---Coors Light will be highlighting their support of St. Jude Children's Research Hospital this race season with a special paint scheme at Atlanta ...
Edited: Oct 22, 2003, 2:06 AM
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Coors Light Dodge to showcase St Jude Halloween Pin-Up Program.
MOORESVILLE, N.C. (October 14, 2003) ---Coors Light will be highlighting their support of St. Jude Children's Research Hospital this race season with a special paint scheme at Atlanta Motor Speedway. Sterling Marlin, driver of the No. 40 Coors Light Dodge will display a special pumpkin themed paint scheme at the Georgia 500 at the end of October.
Coors Brewing Company has been a national sponsor of the St. Jude Halloween Pin-Up Program since 1994. The program, in which nearly 600 Coors Light distributors and 35,000 Coors Light retail accounts participate, allows patrons to purchase a paper pumpkin cut out with the proceeds donated directly to St. Jude's. Through this eight year program, Coors has raised more than $17 million during the month of October to benefit St. Jude Children's Research Hospital.
"Coors Light, in conjunction with our distributor and retail partners, have been proud supporters of St. Jude's Children's Research Hospital for nearly a decade," said Steve Saunders, Director of Event Marketing for Coors Brewing Company. "We are very excited that we have the opportunity to provide additional exposure to this great cause. The St. Jude's paint scheme on Sterling Marlin's No. 40 Dodge helps us introduce St. Jude's to our Coors Light Racing fans."
St. Jude's is one of the world's premier centers for research and treatment of pediatric cancer and other life-threatening diseases in children. St. Jude Children's Research Hospital in Memphis, Tenn. is not only supported by Coors Brewing Company but also by Target Chip Ganassi Racing. Since 1997, Target Chip Ganassi Racing has raised more than $300,000 for St. Jude's. Target Racing donates money for each pole won, each lap led and each victory by one of the Target drivers throughout the season.
Sterling Marlin will race his special St. Jude's Halloween paint scheme in the Georgia 500 on Sunday, October 26th. The race will be broadcast live on NBC television and PRN radio.
-cgr-
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