Alpine’s 2026 rebuild gains new partner as eToro joins as team partner

The Alpine Formula 1 team has announced a new partnership with trading and investment platform eToro ahead of the 2026 season. 

Joining as the French team's exclusive trading and investment partner, eToro will "focus on engaging fans globally through content and experiences".

"We are excited to welcome eToro as the exclusive trading and investment partner," Guy Martin, Alpine F1 global marketing director, said.

"Our partnership brings together two brands driven by performance, innovation and a shared ambition to challenge conventions both on the track and beyond. We are keen to bring fans closer to the sport than ever through innovative campaigns together with like-minded partners, such as eToro."

eToro co-founder Yoni Assia added: "We are proud to partner with BWT Alpine Formula One Team ahead of the 2026 season. Formula One is driven by innovation and a relentless commitment to improvement, which strongly align with eToro’s mission to equip our users with the financial tools and education they need to meet their evolving investing goals.

"Together, we look forward to creating inspiring content and experiences for fans worldwide."

The eToro logo will likely be seen on the race suits of drivers Pierre Gasly and Franco Colapinto, as well as on the livery of the team's 2026 challenger. Alpine will unveil its 2026 livery on 23 January in Barcelona before private testing takes place from 26-30 January.

The 2026 F1 season will begin with the Australian Grand Prix on 6-8 March. The upcoming season not only brings in a new wave of regulations to the championship but also introduces a big change for Alpine as it enters into what could be a fruitful power unit partnership with Mercedes. 

The switch from its own Renault power units will see Alpine use Mercedes power units and gearboxes. The new multi-year partnership extends until at least the end of 2030, although Alpine could produce its own gearboxes from 2027.