Aston Martin: No name clash with Honda's Red Bull switch

Red Bull title sponsor Aston Martin says the team's switch to Honda engines in Formula 1 next year has caused no concerns about brand confusion.

Aston Martin: No name clash with Honda's Red Bull switch
Daniel Ricciardo, Red Bull Racing RB14
Max Verstappen, Red Bull Racing RB14 arrives in parc ferme
A Honda logo on the nose of a Toro Rosso in the pit lane
Max Verstappen, Red Bull Racing RB14
Max Verstappen, Red Bull Racing RB14
Honda logo on the Toro Rosso STR13 Honda

After more than two years where the team's renaming of Renault engines to TAG Heuer has avoided having two car makers in its title, Aston Martin will now have to share space with Honda next season.

But although having two different car manufacturers in the title of the team may appear confusing to some, Aston Martin is adamant that there is no issue for it on this front.

Aston Martin CEO Andy Palmer told Motorsport.com: "Very clearly, the team name is Aston Martin Red Bull Racing and then of course the FIA adds the [engine] manufacturer name.

"But let's be brutally honest. While it was called TAG, everybody knew it was a Renault. And in that sense, the difference between whether it is a Renault or a Honda?

"Aston Martin has zero cross shopping with both brands. So we are completely indifferent to the name."

Palmer says that Aston Martin was consulted about the decision to switch to Honda for next year, and made it clear it was fully behind any move that could help the team be more competitive in the future.

"Look, if it was a Ferrari engine I would have a problem! And that would be a red line," he said.

"But our customers don't cross shop us with either Renault or Honda, and basically can I say that Honda is more of a problem than Renault covered up with the name of the TAG? I honestly don't think so.

"We've known about it for a while and we fundamentally agree with where Red Bull wanted to go. Let's be clear: we don't have a veto, we were simply part of the consultation process and that is part of the philosophy by which we go Formula 1 racing.

"We think it is generally better that experts in Formula 1 go racing than owning your own team.

"The criteria for us is a very simple one: which is do everything you can to win. And clearly the team felt that by going over from Renault to Honda, it is going to give them a better chance of winning. In that sense, I commend the decision."

shares
comments
Inside Renault's F1 Tour de France

Previous article

Inside Renault's F1 Tour de France

Next article

French GP: Latest F1 tech updates, direct from the garages

French GP: Latest F1 tech updates, direct from the garages
Load comments
The Mercedes lap that puts F1 victory fight back on a knife-edge Prime

The Mercedes lap that puts F1 victory fight back on a knife-edge

Red Bull led the way after the first two practice sessions for the 2021 French Grand Prix, but only just ahead of Mercedes. There was all the usual practice skulduggery complicating the performance picture, but one aspect seen at the world champion squad gave it a ‘surprise’ lift, as it looks to leave its street-circuit struggles firmly in the past.

How Ferrari got its F1 recovery plan working Prime

How Ferrari got its F1 recovery plan working

After its worst campaign in 40 years, the famous Italian team had to bounce back in 2021 – and it appears to be delivering. Although it concedes the pole positions in Monaco and Baku paint a somewhat misleading picture of its competitiveness, the team is heading into the 2022 rules revamp on much stronger footing to go for wins again

Formula 1
Jun 18, 2021
The joy that exposes F1’s key weakness Prime

The joy that exposes F1’s key weakness

Long-awaited wins for ex-Formula 1 drivers Marcus Ericsson and Kevin Magnussen in IndyCar and IMSA last weekend gave F1 a reminder of what it is missing. But with the new rules aimed at levelling the playing field, there’s renewed optimism that more drivers can have a rewarding result when their day of days comes

Formula 1
Jun 17, 2021
The F1 figures Red Bull and Mercedes can't afford to see again Prime

The F1 figures Red Bull and Mercedes can't afford to see again

OPINION: An interloper squad got amongst the title contenders during Formula 1’s street-circuit mini-break, where Red Bull left with the points lead in both championships. But, as the campaign heads back to purpose-built venues once again, how the drivers of the two top teams compare in one crucial area will be a major factor in deciding which squad stays in or retakes the top spot

Formula 1
Jun 16, 2021
Why Alfa's boss is up to the task of securing a stronger F1 future Prime

Why Alfa's boss is up to the task of securing a stronger F1 future

Two tenth places in recent races have lifted Alfa Romeo to the head of Formula 1's 'Class C' battle in 2021, but longer-term the Swiss-based squad has far loftier ambitions. With the new 2022 rules set to level out the playing field, team boss Frederic Vasseur has good reason to be optimistic, as he explained to Motorsport.com in an exclusive interview

Formula 1
Jun 15, 2021
How Barnard's revolutionary McLaren transformed F1 car construction Prime

How Barnard's revolutionary McLaren transformed F1 car construction

The MP4/1 was pioneering by choice, but a McLaren by chance. STUART CODLING relates the tangled (carbon fibre) weaves which led to the creation of one of motor racing’s defining cars

Formula 1
Jun 15, 2021
Why the end is nigh for F1’s most dependable design tool Prime

Why the end is nigh for F1’s most dependable design tool

Wind tunnel work forms the bedrock of aerodynamic development in Formula 1. But as Pat Symonds explains, advances in virtual research are signalling the end of these expensive and complicated relics.

Formula 1
Jun 13, 2021
Why Mosley’s legacy amounts to far more than tabloid rumour Prime

Why Mosley’s legacy amounts to far more than tabloid rumour

The newspapers, naturally, lingered over Max Mosley’s tainted family history and niche sexual practices. But this is to trivialise the legacy of a big beast of motor racing politics. Stuart Codling weighs the life of a man whose work for safety on both road and track has saved hundreds of thousands of lives, but whose penchant for cruelty remains problematic and polarising.

Formula 1
Jun 12, 2021