Audi F1 promises paddock tours and private lounges in new World of Hyatt deal

The Audi Formula 1 team, which has taken over Sauber, has announced that World of Hyatt has become the team's official hospitality partner.

In addition to its logo being featured on the team's 2026 F1 car, the livery of which will be unveiled on 20 January, and Nico Hulkenberg and Gabriel Bortoleto's race suits, World of Hyatt will be offering member access to paddock tours and private lounges, race weekend itineraries, curated experiences and driver meet-and-greets.

Stefano Battiston, chief commercial officer of Audi Revolut F1 Team, said: “Hospitality plays a central role in Formula 1. With a truly global calendar, it is essential not only for how we welcome partners, guests and fans, but also for how we support our own team as it travels continuously throughout the season.

"World of Hyatt’s entry into Formula 1 comes at a natural moment in our own journey as a new team, and this partnership brings together two brands with a shared focus on quality, experience and long-term thinking. Together with World of Hyatt, we will take the Formula 1 experience beyond the racetrack, creating elevated, behind-the-scenes moments that bring fans closer to Audi Revolut F1 Team in new and meaningful ways.”

Audi Revolut F1 Team

Photo by: Audi

Mark Hoplamazian, president and chief executive officer of Hyatt, added: “World of Hyatt and the Audi Revolut F1 Team coming together allows us to take the excitement of the motorsport beyond the circuit and into unforgettable travel experiences for our members.

“With an unmatched global portfolio of hotels and resorts in many of the world’s most iconic Grand Prix destinations, we’re uniquely positioned to connect guests and members to the energy, creativity, and culture that surround races. We’re excited to bring this partnership to life through curated experiences and special offerings that reflect the quality and innovation both brands are known for.”

The partnership with the Audi F1 team is Hyatt's first entry into the championship.