Formula 1
Certina new partner for Sauber
Sauber Petronas has entered into a partnership agreement with the Swiss sport watch brand, Certina. Certina supports Team Sauber Petronas as an "official partner" and will receive a number of marketing services in return for this commitment, ...
Edited: Dec 29, 2004, 5:08 PM
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Sauber Petronas has entered into a partnership agreement with the Swiss sport watch brand, Certina. Certina supports Team Sauber Petronas as an "official partner" and will receive a number of marketing services in return for this commitment, including worldwide visibility for the brand and use of the various event and hospitality platforms available from Sauber Petronas.
As part of this collaboration Certina will also equip all team members with their sporty and precise timepieces.
"Certina and Sauber Petronas - these are two brands that ideally fit together. Gaining a Swiss company as a partner is always something very special for me," says Team Principal Peter Sauber with obvious pleasure.
Adrian Bosshard, President of Certina, sees extremely positive prospects for this partnership: "Formula 1 is the pinnacle of motorsport, reaching out to sporty audiences around the world."
"Team Sauber Petronas and Certina share the same attributes: precision, reliability, high-tech and dynamism. This fact combined with the high popularity and support enjoyed by Sauber Petronas speak for this partnership. What's more, both companies have Swiss roots and are active in a highly competitive international environment."
-sauber-
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