Formula 1 Italian GP
Daniel Ricciardo retires from racing as Ford partnership confirmed
Daniel Ricciardo has joined Ford as global Ford Racing Ambassador, focusing on the Raptor brand
Alex Harrington
Edited: Sep 5, 2025, 1:41 PM
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Daniel Ricciardo partners with Ford as a Global Ford Racing Ambassador
Ford Motor Company has confirmed that former Formula 1 star Daniel Ricciardo has joined the organisation as a global Ford Racing ambassador. This will see the Australian partner with the American manufacturer as it enters Formula 1 in collaboration with Red Bull.
Ricciardo has been a Raptor owner since 2017, purchasing his first Raptor pick-up truck before he even bought his own home in the United States. Since then, he has fallen in love with the vehicle and what it represents.
"I wanted to write you all a quick note to coincide with some exciting news," the former racing driver wrote in a release. "While my racing days are behind me, my love for anything with wheels will always remain high and for that I am proud to be partnering with Ford to become a global Ford Racing ambassador.
"I am going to be working closely with the Ford Racing team and specifically focus on the amazing Raptor brand and lifestyle that Raptor has become for many of Ford's customers.
"So why now and why me? When I decided it was time to retire, I thought long and hard about finding the most authentic way to stay connected to the world of motorsports. For me, racing was always about having fun. It made me happy and created memories that will last a lifetime."
The Raptor brand covers a number of trucks, including the F-150 Raptor, the Ranger Raptor and the Bronco Raptor. Each of these vehicles is designed with high-performance and off-road capabilities in mind, making them an obvious choice for the Australian who's unsurprisingly keen on both.
Daniel Ricciardo joins Ford as a global Ford Racing Ambassador
"I was thinking back to my core memories with Ford," he continued. "First, when I purchased a Raptor back in 2017 before I even owned a home in the US. Priorities, am I right? Then, shortly after Ford announced it was partnering with Oracle Red Bull Racing, I came over to Dearborn and met senior leaders like Jim Farley (we had a ton of fun and a lot of laughs) but also had the chance to peek behind the curtain and see what was happening within your design department. Damn impressive.
"I then visited the team in Cologne later that summer and had a great time meeting employees, watching a live crash test and answering questions in a town hall.
"Throughout all these occasions, Ford and its employee’s passion for motorsports was very apparent. But what excites me most is how you all continue to find ways of having fun while innovating. Ford has built a proper business around motorsport and is using it to bring new technologies to your road cars. And nothing brings that to life better than the beloved, Raptor.
"Taking my bias for 'American-made' and deep love for trucks out of the equation, Raptor is becoming a global powerhouse. I’m one of thousands of happy customers. Some of my favourite memories are road tripping behind the wheel of my Raptor and I can’t wait to add to my existing Raptor ownership, plus meet the customers who are equally passionate about their vehicles.
"I couldn’t be more excited for all the amazing drives ahead with Ford and for all the incredible projects Ford Racing has in its pipeline. From F1, to Dakar and from Le Mans to Bathurst, few companies have been at this for as long as you guys have. And from what I have seen, we have an incredible future ahead and I am so proud to be joining the team."
Ricciardo left F1 in 2024 after he was dropped from Red Bull's sister team, RB (now Racing Bulls). After sharing a teaser of this reveal on his Instagram page, the fan-favourite was inundated with questions about what is next. Now we know.
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