F1 outlines two strategic "priorities" for 2019

Formula 1 will have "two key strategic priorities" in 2019, including greater publicity of the technical achievements of it turbo-hybrid engines and making the championship more accessible.

F1 outlines two strategic "priorities" for 2019

The noise, cost and complexity of the V6 turbo-hybrids have been under fire ever since they were introduced in 2014, with then-F1 boss Bernie Ecclestone and world champion Sebastian Vettel among the early and most high-profile critics.

That means milestones like Mercedes achieving 50% thermal efficiency in 2017 have been largely overlooked.

Speaking at the Geneva Motor Show, F1 CEO Chase Carey outlined two priorities, split between the relevance of the technology on show and making the championship "inviting to all".

"[The] first is to build not just on our technological leadership [in motorsport], but the incredible achievements in efficiency and sustainability for our cars and hybrid engines," said Carey.

"We'll continue to invest in opportunities to further reduce carbon emissions and other initiatives to be at the forefront of road relevant technology.

"Second, we want to continue to emphasise that Formula 1 is a sport for everyone.

"That means continuing to emphasise opportunities for females on and off the track and continue to expand as a global sport in every part of the world.

"We want to be a sport that continues to exude mystique and glamour, yet at the same time is open inviting to all."

Carey believes F1 heads into its new season with "great momentum" after citing growth in crowd figures, the global TV audience and F1's social media platform.

A first-ever bespoke launch event will take place in downtown Melbourne ahead of the season-opening Australian Grand Prix, fan festivals and a 1,000th race celebration in China are all part of what Carey calls a bid to "elevate our global spectacles".

"We'll continue to upgrade our traditional and digital offerings in new and compelling ways, new camera angles and graphics, and much more," Carey said.

"We'll continue to elevate the sport beyond the race calendar."

He added this season is "just a step in our longer-term plans", as F1 perseveres with its idea of a 2021 sporting, technical and commercial overhaul.

Additional reporting by Andrew van de Burgt

shares
comments
Piola on test two's eye-catching aero developments

Previous article

Piola on test two's eye-catching aero developments

Next article

Hamilton hints at more bikes outings after Qatar MotoGP visit

Hamilton hints at more bikes outings after Qatar MotoGP visit
Load comments
The squandered potential of a 70s F1 underdog Prime

The squandered potential of a 70s F1 underdog

A podium finisher in its first outing but then never again, the BRM P201 was a classic case of an opportunity squandered by disorganisation and complacency, says Stuart Codling.

Formula 1
Sep 18, 2021
The other notable Monza escape that F1 should learn from Prime

The other notable Monza escape that F1 should learn from

OPINION: The headlines were dominated by the Italian Grand Prix clash between Max Verstappen and Lewis Hamilton, who had the halo to thank for avoiding potentially serious injury. But two days earlier, Formula 1 had a lucky escape with a Monza pitlane incident that could also have had grave consequences.

Formula 1
Sep 17, 2021
How Monza only added more questions to F1's sprint race conundrum Prime

How Monza only added more questions to F1's sprint race conundrum

With two sprint races under its belt, Formula 1 must now consider its options for them going forward. While they've helped deliver exciting racing on Sundays, the sprints themselves have been somewhat lacking - creating yet another conundrum for F1 to solve...

Formula 1
Sep 16, 2021
Who should Alfa Romeo sign for 2022's F1 season? Prime

Who should Alfa Romeo sign for 2022's F1 season?

OPINION: With Valtteri Bottas already signed up for 2022, all eyes are on the race for the second seat at Alfa Romeo next year. Antonio Giovinazzi is the current incumbent, but faces a tough competition from appealing short and long-term prospects

Formula 1
Sep 15, 2021
The "forced break" that was key to Ricciardo's Monza excellence Prime

The "forced break" that was key to Ricciardo's Monza excellence

OPINION: Daniel Ricciardo has long been considered one of Formula 1's elite drivers. But his struggles at McLaren since switching from Renault for 2021 have been painful to watch at times. Yet he's recovered to banish those memories with a famous Monza win – built on a critically important foundation

Formula 1
Sep 14, 2021
Italian Grand Prix driver ratings Prime

Italian Grand Prix driver ratings

Two drivers produced faultless performances as, for the second year in a row, Monza threw up an unpredictable result that left many to rue what might have been

Formula 1
Sep 13, 2021
Why Ricciardo would have won without Verstappen/Hamilton crash Prime

Why Ricciardo would have won without Verstappen/Hamilton crash

The clash between Max Verstappen and Lewis Hamilton was the major flashpoint the 2021 Italian Grand Prix will be remembered for. Yet by this point, race leader Daniel Ricciardo had already done the hard work that would put him in position to end his and McLaren's lengthy win droughts, on a memorable afternoon in Monza

Formula 1
Sep 13, 2021
Why Italian GP success is on for McLaren even if Verstappen dominates Prime

Why Italian GP success is on for McLaren even if Verstappen dominates

For the second time in 2021, McLaren will line up for the start of a grand prix from the first row. It knows it has the chance of "glory" if things go well for Daniel Ricciardo and Lando Norris at the start of the 2021 Italian Grand Prix, but even if they just maintain their grid positions, signs from the rest of the Monza weekend suggest success is very possible for Formula 1's other orange army

Formula 1
Sep 12, 2021