From Formula 1 exiles to part of the family
It wasn't long ago F2 drivers couldn't even get passes to the F1 paddock. Now, as Ross Brawn and Bruno Michel explain, attitudes are totally different
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Formula 1's explosion on social media since Liberty Media took over running the championship from Bernie Ecclestone is one clear example of how a more open-minded approach has transformed the experience for fans.
Where once the likes of Twitter, Facebook and YouTube were viewed as threats to the F1 business model, now they are embraced as a way of opening up grand prix racing to a new audience and increasing engagement.
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Jonathan Noble is Motorsport.com’s Formula 1 editor. Having graduated from University of Sussex Jonathan worked for sports news agency Collings Sports reporting on F1, F3, touring cars and other sports, with articles appearing in The Daily Telegraph, The Independent, Reuters, Autosport and other publications. In 1999 he moved to Haymarket Publishing to become a senior editor at Autosport Special Projects, and one year later he became Autosport’s grand prix editor. In 2015 he moved to Motorsport Network, becoming the F1 editor for Motorsport.com. He is also a member of the Guild of Motoring Writers, and sits on the FIA Media Council.
Jonathan has won multiple awards for journalism - in 1991 he was the winner of the Guild of Motoring Writers’ Sir William Lyons’ Award for young journalists, in 2010 he was awarded the Outstanding Individual accolade for consumer journalism in the Haymarket wards, in 2011 he won Haymarket’s Scoop of the Year, and in 2018 he was awarded a prestigious Medaglia d’Oro at the Lorenzo Bandini Awards for his contribution to F1 journalism.
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