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From Formula 1 exiles to part of the family
It wasn't long ago F2 drivers couldn't even get passes to the F1 paddock. Now, as Ross Brawn and Bruno Michel explain, attitudes are totally different
Formula 1's explosion on social media since Liberty Media took over running the championship from Bernie Ecclestone is one clear example of how a more open-minded approach has transformed the experience for fans.
Where once the likes of Twitter, Facebook and YouTube were viewed as threats to the F1 business model, now they are embraced as a way of opening up grand prix racing to a new audience and increasing engagement.
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