Breaking news
Formula 1 British GP
Haas will run Rich branding at British GP, says Steiner
The Haas Formula 1 team will run with its normal Rich Energy branding at the British Grand Prix despite its title sponsor’s “surprise” claim the deal had been terminated.
Scott Mitchell Adam Cooper
Edited: Jul 21, 2022, 7:18 AM
Copy link
Share on Viber
Haas signed its first title partnership with the little-known British energy drinks company for 2019, with Rich Energy’s bold statements on social media regularly attracting attention.
Ahead of this weekend’s race at Silverstone, a post on Rich Energy’s Twitter account claimed it had cancelled its sponsorship of Haas, citing “poor performance”, although senior figures within the company are understood to be trying to rescue the deal.
Addressing the media on Thursday at Silverstone, Haas team principal Gunther Steiner said he could not elaborate much on the short statement that had been issued earlier in the day. However, he admitted “it was a surprise” to see the claim from Rich Energy.
Read Also:
- Rich Energy shareholders blame “rogue individual” for Haas tweet
- Rich Energy investors trying to save Haas F1 deal
Haas’s motorhome and team gear is still adorned with Rich Energy branding and Steiner said it will remain on the car as well.
He said he could not answer would long-term consequences there would be this season after the unexpected announcement - but said work was going on to fully establish the situation.
“I would like to tell you more, and I hope you respect that,” Steiner said when asked by Motorsport.com what he could say. “I don’t want to put anybody in a difficult situation. But I cannot say anything about it.
“They will be on the car this weekend, and then the rest we need to sort out going forward what we’re doing.
“The commercial agreement doesn’t let me talk about it and I don’t want to stir it up any more.”
Steiner described such setbacks as this ahead of one of the team’s home grands prix – the US-owned team’s base is in Banbury – as “part of the job” and that he would not be drawn into “a war of words”.
“It doesn’t upset me, it’s just something I need to deal with next week and I will,” Steiner added.
Haas is enduring a difficult season as its car’s obvious one-lap speed is not translating into race pace.
Despite Rich Energy’s claim that Haas lacks performance, Kevin Magnussen qualified fifth in Austria.
Steiner said Haas’s focus would remain on its on-track efforts this weekend, as the ninth-placed team bids to regain ground in the constructors’ championship.
“You can do without it but it’s not like I’m up at night thinking about it,” he said. “We get on with the job, that’s the important thing, to get the car back where we want to be.
“That is our focus. It’s important but at this moment in time it’s part of the job and we’ve just got to deal with it. We all have things in our jobs we enjoy more and which we enjoy less.”
We want your opinion!
What would you like to see on Motorsport.com?
Take our 5 minute survey.
- The Motorsport.com Team
Read and post comments
Read also :
Share Or Save This Story
Copy link
Share on Viber
Previous article Seidl to replace McLaren's "matrix" with "classic" F1 structure
Next article Williams closing in on new Mercedes engine deal
Top Comments
There are no comments at the moment. Would you like to write one?
View More & Comment
More from
Scott Mitchell
Alfa Romeo must do better in "chaotic" races - Vasseur
Formula 1
Formula 1
Alfa Romeo must do better in "chaotic" races - Vasseur
Honda: Verstappen relationship 'like a young Senna'
Formula 1
Formula 1
Honda: Verstappen relationship 'like a young Senna'
Key team personnel shouldn't be F1 boss - Ferrari
Formula 1
Formula 1
Key team personnel shouldn't be F1 boss - Ferrari
More from
Haas F1 Team
Why it's now Oliver Bearman versus Rafael Camara for the next Ferrari vacancy
Formula 1
Formula 1
United States GP
18 h
Why it's now Oliver Bearman versus Rafael Camara for the next Ferrari vacancy
Esteban Ocon responds to Haas signing Rafael Camara for F1 2027
Formula 1
Formula 1
United States GP
Esteban Ocon responds to Haas signing Rafael Camara for F1 2027
Latest news
MotoGP Australian GP: Marc Marquez recovers from crash to take pole at wet Phillip Island
MotoGP
MGP MotoGP
Australian GP
1 h
MotoGP Australian GP: Marc Marquez recovers from crash to take pole at wet Phillip Island
No factory Honda bikes in Australian GP as Luca Marini withdraws due to virus
MotoGP
MGP MotoGP
Australian GP
2 h
No factory Honda bikes in Australian GP as Luca Marini withdraws due to virus
"We're just a step behind" - what McLaren is trying to solve with its final 2026 upgrades
Formula 1
F1 Formula 1
United States GP
3 h
"We're just a step behind" - what McLaren is trying to solve with its final 2026 upgrades
Feature
Discover prime content
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.
Subscribe now Already subscribed? Sign in here
Already disabled your adblocker?
Reload page
Manage Alerts
Subscribe