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The astonishing story behind the Rich Energy saga

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The astonishing story behind the Rich Energy saga
By:
Jul 19, 2019, 8:43 AM

When Haas F1's black-and-gold 2019 livery was first revealed, Rich Energy CEO William Storey made several bold claims about his company's aims. Now, though, it is involved in a complex legal dispute that has captivated Formula 1 observers.

The saga of William Storey and Rich Energy continues to evolve at a fast pace, with each new twist taking the story in another direction.

On Thursday, the deadline imposed by a judge for Rich Energy to cease using the now-infamous stag logo following the copyright case involving Whyte Bikes, a subtly revised version appeared on the company’s website and Twitter feed, with the horns no longer linked.

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About this article

Series Formula 1
Teams Haas F1 Team
Author Adam Cooper