Heineken's Pincus joins F1 as sponsorship boss

Heineken marketing man Ben Pincus has joined Formula 1 in the role of director of commercial partnerships.

Heineken's Pincus joins F1 as sponsorship boss

He will report directly to CEO Chase Carey as the organisation continues to evolve following the recent departure of erstwhile commercial chief Sean Bratches.

Pincus replaces Murray Barnett, who held the slightly different title of director of sponsorship and commercial partnerships, and who leaves the company this week.

Pincus has demonstrated his potential value to F1 over the past four years with his role with key partner Heineken International, a title sponsor of several races.

He joined the beer giant initially as sponsorship consultant in March 2016, becoming the head man for the F1 deal the following January, and then sponsorship director last year.

Prior to that, he held a variety of roles at advertising and marketing agencies, including a spell with Zak Brown's JMI organisation. As well as motor racing, he has been involved in sponsorship deals in football, tennis, golf and sailing.

"Having worked closely with him over the past three years I know he has the experience, expertise and leadership qualities to grow our business and continue to take F1 forward on its exciting journey," said Carey.

"Ben has an incredibly impressive network and knows the F1 world as well as anyone. He will hit the ground running and get the very best out of his team."

Carey also paid tribute to the departing Barnett: "I want to thank Murray for his hard work over the past three years in welcoming new partners to F1 and delivering the best for our existing partners.

"He joined us right at the start of our F1 journey in 2017 and has been a big part of the team that has transformed F1 into a leading global media and entertainment brand.

"He has built a focused and talented team that will continue to drive us forward as a business and I want to wish him well as he moves on to new challenges."

shares
comments
Vettel tops second morning of testing despite spin

Previous article

Vettel tops second morning of testing despite spin

Next article

Test 2, Day 2: F1 2020 testing tech updates from the track

Test 2, Day 2: F1 2020 testing tech updates from the track
Load comments
Was Hamilton's Hungary solo start a good or bad look for F1? Prime

Was Hamilton's Hungary solo start a good or bad look for F1?

OPINION: Different perspectives had Lewis Hamilton’s solo second standing start in Formula 1’s 2021 Hungarian Grand Prix as fabulous or farcical. But did it make the championship appear too silly for the sake of a moment of high-charged sporting drama?

Why unseen Hungary heroics could be Latifi's making Prime

Why unseen Hungary heroics could be Latifi's making

The chaotic start to the Hungarian GP set the scene for F1's less heralded drivers to make a name for themselves. Esteban Ocon did just that to win in fine style, but further down the order one driver was making his first visit to the points and - while the circumstances were fortunate - took full advantage of the chance presented to him

Formula 1
Aug 3, 2021
Hungarian Grand Prix driver ratings Prime

Hungarian Grand Prix driver ratings

This was race that showcased the best and worst of Formula 1, producing a first time winner and a memorable comeback to a podium finish. Avoiding trouble at the start and astute strategy calls were key to success, but where some drivers took full advantage, others made key errors that cost them dearly

Formula 1
Aug 2, 2021
The "heart-breaking" call that led to Ocon's Hungarian GP triumph Prime

The "heart-breaking" call that led to Ocon's Hungarian GP triumph

Set to restart the red-flagged Hungarian Grand Prix in second, Esteban Ocon had some doubts when he peeled into the pits to swap his intermediate tyres for slicks. But this "heart-breaking" call was vindicated in spectacular fashion as the Alpine driver staved off race-long pressure from Sebastian Vettel for a memorable maiden Formula 1 victory

Formula 1
Aug 2, 2021
The F1 champion who became an Indy king in his second career Prime

The F1 champion who became an Indy king in his second career

Emerson Fittipaldi’s decision to go racing with his brother led to him falling out of F1, but he bloomed again on the IndyCar scene. NIGEL ROEBUCK considers a career of two halves

Formula 1
Jul 31, 2021
Why Mercedes is pleased to be in the Hungary hunt at a 'Red Bull track' Prime

Why Mercedes is pleased to be in the Hungary hunt at a 'Red Bull track'

Mercedes ended Friday practice at the Hungaroring with a clear gap to Red Bull thanks to Valtteri Bottas’s pace in topping FP2. But there are other reasons why the Black Arrows squad feels satisfied with its progress so far at a track many Formula 1 observers reckon favours Red Bull overall...

Formula 1
Jul 30, 2021
How Red Bull endured its second car crash in two weeks Prime

How Red Bull endured its second car crash in two weeks

OPINION: Red Bull was justified to be upset that Lewis Hamilton survived his British GP clash with Max Verstappen and went on to win. But its attempts to lobby the FIA to reconsider the severity of Hamilton's in-race penalty were always likely to backfire, and have only succeeded in creating a PR disaster that will distract from its on-track efforts

Formula 1
Jul 30, 2021
The ‘screaming’ F1 engine future that may not be out of reach Prime

The ‘screaming’ F1 engine future that may not be out of reach

OPINION: It wasn't just the Verstappen/Hamilton clash that had the Red Bull and Mercedes bosses at loggerheads at Silverstone, with the nature of Formula 1's 2025 engines also subject for disagreement. But hopes to have loud, emotive engines that are also environmentally friendly don't have to be opposed.

Formula 1
Jul 29, 2021