Formula 1
Hilton hotels join McLaren
Team McLaren Mercedes is pleased to announce a long-term corporate partnership with Hilton International, the world's best known hotel brand, to commence at the 2005 Belgian Grand Prix, round 15 of the 2005 Formula One World Championship. Today, ...
Published: Sep 10, 2005, 7:08 PM
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Team McLaren Mercedes is pleased to announce a long-term corporate partnership with Hilton International, the world's best known hotel brand, to commence at the 2005 Belgian Grand Prix, round 15 of the 2005 Formula One World Championship.
Today, at the legendary Spa Francorchamps circuit Team McLaren Mercedes will display the Hilton International hotel logo for the first time. The logo will appear on the lower rear wing end plate of the MP4-20 Formula One cars driven by Kimi Raikkonen and Juan Pablo Montoya.
The Partnership supports Hilton International's international growth strategy to increase the number of hotels in new and existing markets and to position the company firmly among the new generation of young and affluent international travellers.
Ian Carter, Chief Executive of Hilton International said; "Formula One offers a global stage of unrivalled prominence with live broadcasts to hundreds of millions fans worldwide in 200 countries. We believe that Team McLaren Mercedes, an acknowledged world leader in its field, is the ideal partner to support our growth strategy and keep our brand image fresh and appealing. The corporate partnership is also an opportunity for us to build commercial alliances and to offer our customers new products and packages."
Ron Dennis, Team Principal of Team McLaren Mercedes and CEO and Chairman of the McLaren Group comments; "We are delighted to welcome Hilton International to our team of longstanding valued corporate partners and we look forward to driving both business success and Team McLaren Mercedes success in the Formula One World Championships together."
-mclaren-
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