How Red Bull's dynamic leader Mateschitz shaped its F1 philosophy
Prime
Formula 1 Special feature

How Red Bull's dynamic leader Mateschitz shaped its F1 philosophy

By:

The death of Dietrich Mateschitz last month has not only deprived Red Bull of its visionary founder, it has shorn Formula 1 of one of its most influential benefactors. Mateschitz himself was famously media-shy, preferring to let the brand do the talking on his behalf. And, while it’s now normal to speak of Red Bull F1 titles and champions made, Mateschitz never assumed it would be easy or even possible – as ANTHONY ROWLINSON discovered during this previously unpublished interview from 2006…

For about two seconds I hold Dietrich Mateschitz’s wallet in my hands. It has fallen out of his motorcycle helmet, which I’ve moved from a leather armchair in order to be able to sit more comfortably opposite ‘Mr Red Bull’. I resist the temptation to pop the clip and look inside.

It’s slim, black, light and confers upon the holder an immense feeling of power. With this wallet, and access to the resources it represents, Formula 1 teams, football franchises, stunt planes, rocket-men, sky-divers, base-jumpers, white-water rafters, kite-surfers, snowboarders, downhill skiers… can be bought.

shares
comments

F1 won’t suffer from the "complete mess" FTX crypto collapse triggered – Brown

Vettel reveals story behind last F1 race ‘Invitation’ T-shirt

Why Albon won't be "throwing around laptops" to gain a 2023 F1 edge

Why Albon won't be "throwing around laptops" to gain a 2023 F1 edge

Prime
Prime
Formula 1
Williams launch
Alex Kalinauckas

Why Albon won't be "throwing around laptops" to gain a 2023 F1 edge Why Albon won't be "throwing around laptops" to gain a 2023 F1 edge

The pioneering F1 car that preceded Lotus’s terminal decline

The pioneering F1 car that preceded Lotus’s terminal decline

Prime
Prime
Formula 1
GP Racing

Throwback: The 1987 Lotus 99T The pioneering F1 car that preceded Lotus’s terminal decline

How Tyrrell became a racing Rubik’s cube as it faded out of F1

How Tyrrell became a racing Rubik’s cube as it faded out of F1

Prime
Prime
Formula 1
GP Racing

The story of Ken Tyrrell's team How Tyrrell became a racing Rubik’s cube as it faded out of F1

Assessing Hamilton's remarkable decade as a Mercedes F1 driver

Assessing Hamilton's remarkable decade as a Mercedes F1 driver

Prime
Prime
Formula 1
Alex Kalinuackas

Assessing Hamilton's Mercedes stint Assessing Hamilton's remarkable decade as a Mercedes F1 driver

Why new-look Haas is a litmus test for Formula 1’s new era

Why new-look Haas is a litmus test for Formula 1’s new era

Prime
Prime
Formula 1
Jonathan Noble

Why new-look Haas is a litmus test Why new-look Haas is a litmus test for Formula 1’s new era

The Mercedes F1 pressure changes under 10 years of Toto Wolff

The Mercedes F1 pressure changes under 10 years of Toto Wolff

Prime
Prime
Formula 1
Alex Kalinauckas

Assessing Wolff's Mercedes influence The Mercedes F1 pressure changes under 10 years of Toto Wolff

The all-French F1 partnership that Ocon and Gasly hope to emulate

The all-French F1 partnership that Ocon and Gasly hope to emulate

Prime
Prime
Formula 1
GP Racing

The line-up Ocon, Gasly may emulate The all-French F1 partnership that Ocon and Gasly hope to emulate

Who were the fastest drivers in F1 2022?

Who were the fastest drivers in F1 2022?

Prime
Prime
Formula 1
GP Racing

Who were the fastest F1 drivers? Who were the fastest drivers in F1 2022?