Formula 1
Johnnie Walker joins McLaren
Today's Hungarian Grand Prix will see Team McLaren Mercedes display the Johnnie Walker livery for the first time as a ground breaking Partnership is launched. The iconic Johnnie Walker Striding Man and Johnnie Walker wording will appear on the air ...
Edited: Aug 1, 2005, 6:33 AM
Copy link
Share on Viber
Today's Hungarian Grand Prix will see Team McLaren Mercedes display the Johnnie Walker livery for the first time as a ground breaking Partnership is launched.
The iconic Johnnie Walker Striding Man and Johnnie Walker wording will appear on the air intake of Kimi Raikkonen and Juan Pablo Montoya's Team McLaren Mercedes MP4-20s as well as on the drivers' overalls and team's race suits.
In addition to the brand's annual marketing investment of £15 million, £2 million will be invested in programmes designed to promote responsible drinking with the global message; "Take The Lead, Drink Responsibly". At the same time Johnnie Walker will communicate responsible drinking to its large global audience through advertising themed on control and individual responsibility; the need we all have to demonstrate responsibility in the way we enjoy ourselves.
"With a viewing audience of more than 2 billion annually, Formula 1 provides a unique global platform for us to take the lead and promote responsible drinking. As a company, we have made a long-term commitment towards promoting a shared understanding of what responsible drinking means and it will be at the heart of our Formula 1 activities with Team McLaren Mercedes," said Charles Allen, Marketing Director, Johnnie Walker.
"We believe that with their commitment to leadership, their strong values and their technological excellence, Team McLaren Mercedes will be a great partner in this mission."
"McLaren is supported by highly-valued, long-term partnerships with some of the world's most distinguished brand names, and we're delighted to welcome Johnnie Walker to this group," said Ron Dennis, Chairman and CEO, McLaren Group. "Working with Johnnie Walker and our other partners, we are contesting the 2005 season with a highly competitive car, fantastic drivers and a great opportunity to challenge for the championship. We look forward to winning together."
Norbert Haug, Vice-President, Mercedes-Benz Motorsport commented "The commitment of Diageo to join our team with their world-renowned brand Johnnie Walker is another good signal demonstrating the attractiveness of Formula One in general and especially our team for prestigious sponsor partners. Diageo's plan to use their involvement with Johnnie Walker as a platform for responsible drinking messages will be strongly supported by us as it is an important aspect of our partnership."
-mclaren-
We want your opinion!
What would you like to see on Motorsport.com?
Take our 5 minute survey.
- The Motorsport.com Team
Read and post comments
Read also :
Share Or Save This Story
Copy link
Share on Viber
Previous article Hungarian GP: Friday press conference
Next article Zonta takes over on Hungarian GP Friday
Top Comments
There are no comments at the moment. Would you like to write one?
View More & Comment
More from
Juan Pablo Montoya
Team Penske and Chevrolet announce multi-year extension of IndyCar partnership
IndyCar
IndyCar
Team Penske and Chevrolet announce multi-year extension of IndyCar partnership
Juan Pablo Montoya admires Franco Colapinto's "aggressive" approach despite Baku crash
Formula 1
Formula 1
Azerbaijan GP
Juan Pablo Montoya admires Franco Colapinto's "aggressive" approach despite Baku crash
Williams tipped for "huge step" forward at Azerbaijan GP with major upgrade
Formula 1
Formula 1
Spanish GP
Williams tipped for "huge step" forward at Azerbaijan GP with major upgrade
More from
Mercedes
Kimi Antonelli ready to "finish the job" as first F1 title chance beckons at US GP
Formula 1
Formula 1
United States GP
6 h
Kimi Antonelli ready to "finish the job" as first F1 title chance beckons at US GP
The figures that show Mercedes has lost its supremacy in F1 2026
Formula 1
Formula 1
United States GP
The figures that show Mercedes has lost its supremacy in F1 2026
Latest news
Max Verstappen slams “unacceptable” bumps at Austin F1 track: “It's out of control”
Formula 1
F1 Formula 1
United States GP
5 h
Max Verstappen slams “unacceptable” bumps at Austin F1 track: “It's out of control”
Kimi Antonelli ready to "finish the job" as first F1 title chance beckons at US GP
Formula 1
F1 Formula 1
United States GP
6 h
Kimi Antonelli ready to "finish the job" as first F1 title chance beckons at US GP
How to watch NASCAR at Talladega II: Weekend schedule, start time, entry list, TV
NASCAR Cup
NAS NASCAR Cup
Talladega II
6 h
How to watch NASCAR at Talladega II: Weekend schedule, start time, entry list, TV
Peterson Racing addresses online abuse after parting ways with Austin Green
NASCAR O'Reilly
NOAP NASCAR O'Reilly
Talladega II
6 h
Peterson Racing addresses online abuse after parting ways with Austin Green
Feature
Discover prime content
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.
Subscribe now Already subscribed? Sign in here
Already disabled your adblocker?
Reload page
Manage Alerts
Subscribe