Formula 1
Jordan launches best ever sponsor line-up
On the day Jordan Grand Prix launches the car which it hopes will take it to race winning success in this year's Formula One World Championship, the Silverstone-based team is delighted to announce its strongest ever portfolio of sponsor3 headed by ...
Edited: Apr 15, 2002, 11:45 PM
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On the day Jordan Grand Prix launches the car which it hopes will take it to race winning success in this year's Formula One World Championship, the Silverstone-based team is delighted to announce its strongest ever portfolio of sponsor3 headed by long-time partner Benson and Hedges. The Benson and Hedges brand has been the team's primary sponsor since the team forged an agreement with Gallagher plc in January 1998, and has been responsible for developing Jordan's striking yellow livery which has helped make it one Of the most visible teams in the sport.
Co-sponsorship is headed by Deutsche Post World Net, the global logistics company based in Bonn, Germany. For 2001 Deutsche Post World Net has added two brands from within its growing list of subsidiary companies, Danzas and DHL.
With Jordan driver Heinz-Harrald Frentzen helping to increase the team's profile in the German market. the team has attracted major new backing from Munich-based Infineon Technologies AG, a leader in the field of semiconductors and communications systems solutions. German industry Is further represented by PUMA, Jordan's official supplier of team wear, Hamburg-based e-services consultancy World of Internet and home/car entertainment products manufacturer Grundig.
Jordan has boasted strong backing from US companies in recent years, and that continues with global payments system giant MasterCard International. communications networks supplier Lucent Technologies as well as data storage and information management company lmation Corporation. The team's IT infrastructure needs are met by Hewlett-Packard, Jordan's longest standing sponsor which recently announced a new three year agreement with the team.
Brother Industries. manufacturer of office products, domestic sewing machines and embroidery machines, has renewed its association with Jordan for a second season, while UK Investment company LeggMason Investors signed a 3 year agreement with the team towards the end of last year. LeggMason investors handles Investments on behalf of 85,000 Investors. Mobile communications company ESAT Digifone has also renewed its support of Jordan. Digifone has supported the team for four years and continues to enjoy Its status as the team's only Irish sponsor. Fleet service company Powermarque, based in Cambridgeshire, continues to supply Jordan with its vehicle requirements, while official supplier agreements with race-wear company OMP and champagne manufacturer Laurent-Perrier complete the line-up.
The above sponsors between them generate a total of US $ 150 Billion in annual revenues and employ in excess of 600.000 personnel world wide, Together with other sources of income including TV rights payments, and royalties from merchandise and licensing agreements, they will provide Jordan with forecast revenues of US $ 100 Million in 2001,
-Jordan
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