Formula 1
Jordan unveil new livery
Jordan Ford unveiled its 2003 livery for the first time this morning during a photocall held shortly before testing commenced in Barcelona. With two Jordan Ford EJ13 cars being joined by the team's new driver line-up of Giancarlo Fisichella and ...
Published: Feb 18, 2003, 9:16 PM
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Jordan Ford unveiled its 2003 livery for the first time this morning during a photocall held shortly before testing commenced in Barcelona. With two Jordan Ford EJ13 cars being joined by the team's new driver line-up of Giancarlo Fisichella and Ralph Firman for the first time, and team principal Eddie Jordan also present, this was an ideal opportunity for the team to reveal its livery.
Ralph Firman and Giancarlo Fisichella with the Jordan EJ13.
Photo by Jordan Grand Prix.
The familiar yellow and black colour scheme which has been the cornerstone of Jordan's look since 1997 features the corporate identities of seven sponsors and partners; primary sponsor Benson and Hedges, official sponsors Damovo, the Brother Group, Liqui Moly, Puma, Bridgestone and of course the team's new partner Ford of Europe.
Benson and Hedges, owned by tobacco giant Gallaher PLC, has been a title or primary sponsor of Jordan since 1996.
Damovo is a global services company, delivering world class communications through a wide range of consultancy and management services. Damovo has expertise in the areas of converged networks, mobile and e-business solutions, enterprise relationship management and managed services. Through prestigious alliances with some of the world's leading technology suppliers and service providers, Damovo provides its clients with state-of-the-art tailored communications solutions.
The Brother Group of Nagoya in Japan has offices in 28 countries and its products are now sold in over 100 countries. Apart from being the number one fax manufacturer in the world, Brother also produces printers, multi-function machines, sewing machines, P-touch labelling machines, laminators and stamp creators.
The famous Puma sports wear brand is widely known and has been supporting Jordan for two years, while German-based Liqui Moly is a leading producer of a wide range of automotive products.
"The vivid yellow colour scheme has helped to make Jordan one of the most dinstinctive in Formula One and I am delighted with the way the car looks," said Eddie Jordan. "It's always exciting to see the new livery for the first time and it is particularly important this year given the presence of Ford alongside several long standing and loyal sponsors."
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