Camilleri: Netflix series a game changer for F1

Ferrari chairman Louis Camilleri has praised the vision that Liberty has brought to Formula 1 – and thinks the Netflix series it facilitated was a significant boost to the sport’s image.

Camilleri: Netflix series a game changer for F1

While Ferrari under previous chairman Sergio Marchionne was often at loggerheads with Liberty's long-term plans, new chief Camilleri is happier with the approach of the American media giants.

In particular, he thinks that the Formula 1: Drive to Survive series that was broadcast for the first time this year has offered fans an insight in to F1 that was not there before.

“With the advent of Liberty, they are a US company, they want co-operation and from that perspective they have done a good job,” said Camilleri. “They've gone up a sharp learning curve. They are getting there and they’ve made some wise moves.

“One example is Netflix. A lot of people had zero interest in F1 but, as a result of Drive to Survive, they have been attracted to finding out about the sport. That’s a great move. 

"I’m not sure commercially they got much value out of it, but from an image and human interest point of view [it was important]. Thirty years ago the human element was much more prominent in F1 but it’s becoming less over the years.

"With the budget caps and new technical regulations, I’m hoping that the human aspect will come back to the fore. The younger generations want authenticity and a human connection.”

Ferrari, along with Mercedes, did not take part in the first Netflix series, but on the back of the success of the documentary both teams did allow the streaming service access to their team on race weekends this season so they will appear in the next series.

Read Also:

shares
comments
Verstappen: Red Bull's 2020 start key to my future
Previous article

Verstappen: Red Bull's 2020 start key to my future

Next article

Bottas wins Paul Ricard-based rally

Bottas wins Paul Ricard-based rally
Load comments
Why Red Bull can win a Spanish GP that looked perfect for Ferrari Prime

Why Red Bull can win a Spanish GP that looked perfect for Ferrari

Formula 1's return to Spain on Friday ended with Ferrari leading the way from Mercedes, while Red Bull could only manage third fastest overall courtesy of Max Verstappen. But its chances of victory are far from remote with a deeper dig into the times despite Ferrari's strong start...

The key aspects of Porsche and Audi's planned F1 entries Prime

The key aspects of Porsche and Audi's planned F1 entries

The VW Group’s German superpowers of sportscar racing have all but confirmed they are coming to F1 when the next set of engine rules come into force in 2026. Here's why both manufacturers are all set to take the plunge, and crucially how it might work

Formula 1
May 19, 2022
How Vegas went from byword for F1 indifference to grand Liberty coup Prime

How Vegas went from byword for F1 indifference to grand Liberty coup

Holding a race in Las Vegas – party central, a city of dreams and decadence and, yes, more than a smattering of tackiness – has been on Liberty Media’s most-wanted list since it acquired Formula 1’s commercial rights. But, as LUKE SMITH explains, F1 has been here before and the relationship didn’t work out

Formula 1
May 18, 2022
Why de Vries' FP1 outing could add a new path to his current crossroads Prime

Why de Vries' FP1 outing could add a new path to his current crossroads

A Formula 2 and Formula E champion, Nyck de Vries is currently considering where his future in motorsport lies. Continuing in WEC and Formula E is possible and he's also courted glances Stateside after impressing in an IndyCar test. But ahead of his Formula 1 FP1 debut with Williams, he could have another option if he impresses...

Formula 1
May 18, 2022
Why Leclerc's crash shouldn't put off F1 drivers tasting history Prime

Why Leclerc's crash shouldn't put off F1 drivers tasting history

OPINION: For a demo run ahead of Monaco's Historique Grand Prix, Charles Leclerc was blessed with the opportunity to drive Niki Lauda's former Ferrari 312B3 - but a brake failure at Rascasse suggested Leclerc's Monaco hoodoo transcended contemporary F1. Although an awkward incident, Leclerc deserves credit for embracing F1's history.

Formula 1
May 18, 2022
Why the lack of "needle" between Red Bull and Ferrari is a mirage Prime

Why the lack of "needle" between Red Bull and Ferrari is a mirage

OPINION: The fight for the 2022 Formula 1 world titles between Red Bull and Ferrari so far features little of the public animosity that developed between the former and Mercedes last year. But that isn’t to say things are full on friendly or won’t get much worse very quickly…

Formula 1
May 17, 2022
The underdog F1 squad that thrust Senna into the limelight Prime

The underdog F1 squad that thrust Senna into the limelight

The Toleman TG184 was the car that could, according to legend, have given Ayrton Senna his first F1 win but for Alain Prost and Jacky Ickx at Monaco in 1984. That could be stretching the boundaries of the truth a little, but as STUART CODLING explains, the team's greatest legacy was in giving the Brazilian prodigy passed over by bigger outfits an opportunity

Formula 1
May 16, 2022
Why Aston Martin is unlikely to repeat Jaguar’s F1 mistakes Prime

Why Aston Martin is unlikely to repeat Jaguar’s F1 mistakes

Two famous manufacturer teams born out of humble midfield origins, splashing the cash while attempting to rise to the top of F1 in record time. There are clear parallels between Lawrence Stroll’s Aston Martin and the doomed Jaguar Racing project of 22 years ago, but Mark Gallagher believes struggling Aston can avoid a similar fate.

Formula 1
May 15, 2022