McLaren explains lack of Mercedes branding

Mercedes branding will be absent from McLaren’s Formula 1 car, driver overalls and team uniforms this year, despite the team’s switch to the German car manufacturer’s engine.

McLaren explains lack of Mercedes branding

As the team revealed its new MCL35M at its Woking factory on Monday night, one notable absence from its newly tweaked livery was the famous three-pointed Mercedes star.

The badge also does not feature on the overalls of Daniel Ricciardo and Lando Norris nor on the team wear of key personnel.

While it seems slightly unusual for teams not to run the logo of their engine supplier, McLaren has explained that the absence is down to the outfit having a pure customer relationship with Mercedes – that does not extend as far as a marketing deal.

It is a similar policy at Racing Point, which has not featured branding of the Mercedes badge despite it being one of its customers.

At Williams, the logos do not appear on the car but do feature on the overalls of its drivers George Russell, who is a member of the Mercedes young driver programme, and Nicholas Latifi.

Read Also:

It is understood that Mercedes’ customer engine deals with teams do not stipulate the need for them to feature the company’s branding on the cars, and each F1 manufacturer has its own policy in this regard.

Last year’s McLaren did feature the Renault name on the engine cover and the drivers’ overalls.

McLaren is clear that its switch to Mercedes engines this season is not about promoting the German car manufacturer but is instead purely about giving it the best chance to win races.

Team principal Andreas Seidl said on Monday: “We are definitely convinced that we are in a position, once we are there as a team, that the Mercedes power unit can help us to win races again in the future. Definitely.

“But, I think it's important to make sure we focus on ourselves. We still have a long way to go on our side and on the team side, but we are happy with the progress we could make the last two years.

“At the same time, you know, there's still a lot of things we need to get in place first on the infrastructure side and on the team side, before we actually battle for race wins again.”

shares
comments

Related video

Norris ‘fully recovered’ after contracting COVID-19 over winter
Previous article

Norris ‘fully recovered’ after contracting COVID-19 over winter

Next article

Horner: Verstappen Mercedes' first choice if Hamilton quits

Horner: Verstappen Mercedes' first choice if Hamilton quits
Load comments
The key aspects of Porsche and Audi's planned F1 entries Prime

The key aspects of Porsche and Audi's planned F1 entries

The VW Group’s German superpowers of sportscar racing have all but confirmed they are coming to F1 when the next set of engine rules come into force in 2026. Here's why both manufacturers are all set to take the plunge, and crucially how it might work

How Vegas went from byword for F1 indifference to grand Liberty coup Prime

How Vegas went from byword for F1 indifference to grand Liberty coup

Holding a race in Las Vegas – party central, a city of dreams and decadence and, yes, more than a smattering of tackiness – has been on Liberty Media’s most-wanted list since it acquired Formula 1’s commercial rights. But, as LUKE SMITH explains, F1 has been here before and the relationship didn’t work out

Formula 1
May 18, 2022
Why de Vries' FP1 outing could add a new path to his current crossroads Prime

Why de Vries' FP1 outing could add a new path to his current crossroads

A Formula 2 and Formula E champion, Nyck de Vries is currently considering where his future in motorsport lies. Continuing in WEC and Formula E is possible and he's also courted glances Stateside after impressing in an IndyCar test. But ahead of his Formula 1 FP1 debut with Williams, he could have another option if he impresses...

Formula 1
May 18, 2022
Why Leclerc's crash shouldn't put off F1 drivers tasting history Prime

Why Leclerc's crash shouldn't put off F1 drivers tasting history

OPINION: For a demo run ahead of Monaco's Historique Grand Prix, Charles Leclerc was blessed with the opportunity to drive Niki Lauda's former Ferrari 312B3 - but a brake failure at Rascasse suggested Leclerc's Monaco hoodoo transcended contemporary F1. Although an awkward incident, Leclerc deserves credit for embracing F1's history.

Formula 1
May 18, 2022
Why the lack of "needle" between Red Bull and Ferrari is a mirage Prime

Why the lack of "needle" between Red Bull and Ferrari is a mirage

OPINION: The fight for the 2022 Formula 1 world titles between Red Bull and Ferrari so far features little of the public animosity that developed between the former and Mercedes last year. But that isn’t to say things are full on friendly or won’t get much worse very quickly…

Formula 1
May 17, 2022
The underdog F1 squad that thrust Senna into the limelight Prime

The underdog F1 squad that thrust Senna into the limelight

The Toleman TG184 was the car that could, according to legend, have given Ayrton Senna his first F1 win but for Alain Prost and Jacky Ickx at Monaco in 1984. That could be stretching the boundaries of the truth a little, but as STUART CODLING explains, the team's greatest legacy was in giving the Brazilian prodigy passed over by bigger outfits an opportunity

Formula 1
May 16, 2022
Why Aston Martin is unlikely to repeat Jaguar’s F1 mistakes Prime

Why Aston Martin is unlikely to repeat Jaguar’s F1 mistakes

Two famous manufacturer teams born out of humble midfield origins, splashing the cash while attempting to rise to the top of F1 in record time. There are clear parallels between Lawrence Stroll’s Aston Martin and the doomed Jaguar Racing project of 22 years ago, but Mark Gallagher believes struggling Aston can avoid a similar fate.

Formula 1
May 15, 2022
How rejuvenated Haas recovered its F1 mojo Prime

How rejuvenated Haas recovered its F1 mojo

US-owned but until recently Russian-backed, Haas seems to have reached a turning point in car performance after three gruesome seasons. And it needs to if it’s to attract fresh investment. Team boss Gunther Steiner tells Oleg Karpov how close Haas came to the abyss.

Formula 1
May 14, 2022