Formula 1
Formula 1
R
Emilia Romagna GP
18 Apr
Race in
41 days
R
Portuguese GP
02 May
Race in
55 days
09 May
Next event in
59 days
23 May
Race in
76 days
R
Azerbaijan GP
06 Jun
Race in
90 days
13 Jun
Race in
98 days
27 Jun
Race in
111 days
04 Jul
Next event in
115 days
18 Jul
Race in
132 days
R
Hungarian GP
01 Aug
Race in
146 days
29 Aug
Race in
174 days
05 Sep
Race in
181 days
12 Sep
Race in
188 days
26 Sep
Race in
202 days
R
Singapore GP
03 Oct
Next event in
206 days
10 Oct
Race in
216 days
R
United States GP
24 Oct
Race in
231 days
31 Oct
Race in
238 days
R
Australian GP
21 Nov
Race in
258 days
R
Saudi Arabia GP
05 Dec
Race in
273 days
R
Abu Dhabi GP
12 Dec
Race in
279 days

McLaren explains lack of Mercedes branding

Mercedes branding will be absent from McLaren’s Formula 1 car, driver overalls and team uniforms this year, despite the team’s switch to the German car manufacturer’s engine.

McLaren explains lack of Mercedes branding

As the team revealed its new MCL35M at its Woking factory on Monday night, one notable absence from its newly tweaked livery was the famous three-pointed Mercedes star.

The badge also does not feature on the overalls of Daniel Ricciardo and Lando Norris nor on the team wear of key personnel.

While it seems slightly unusual for teams not to run the logo of their engine supplier, McLaren has explained that the absence is down to the outfit having a pure customer relationship with Mercedes – that does not extend as far as a marketing deal.

It is a similar policy at Racing Point, which has not featured branding of the Mercedes badge despite it being one of its customers.

At Williams, the logos do not appear on the car but do feature on the overalls of its drivers George Russell, who is a member of the Mercedes young driver programme, and Nicholas Latifi.

Read Also:

It is understood that Mercedes’ customer engine deals with teams do not stipulate the need for them to feature the company’s branding on the cars, and each F1 manufacturer has its own policy in this regard.

Last year’s McLaren did feature the Renault name on the engine cover and the drivers’ overalls.

McLaren is clear that its switch to Mercedes engines this season is not about promoting the German car manufacturer but is instead purely about giving it the best chance to win races.

Team principal Andreas Seidl said on Monday: “We are definitely convinced that we are in a position, once we are there as a team, that the Mercedes power unit can help us to win races again in the future. Definitely.

“But, I think it's important to make sure we focus on ourselves. We still have a long way to go on our side and on the team side, but we are happy with the progress we could make the last two years.

“At the same time, you know, there's still a lot of things we need to get in place first on the infrastructure side and on the team side, before we actually battle for race wins again.”

shares
comments

Related video

Norris ‘fully recovered’ after contracting COVID-19 over winter

Previous article

Norris ‘fully recovered’ after contracting COVID-19 over winter

Next article

Horner: Verstappen Mercedes' first choice if Hamilton quits

Horner: Verstappen Mercedes' first choice if Hamilton quits
Load comments

About this article

Series Formula 1
Teams McLaren
Author Jonathan Noble
The defining traits that set F1’s best apart Prime

The defining traits that set F1’s best apart

What makes the very best drivers in Formula 1 stand out among what is already a highly elite bunch? Andrew Benson takes a closer look at those with the special blend of skill, judgment, feel and attitude that sets only a select few apart from the rest.

The updates Williams hopes will lead to a point-scoring return Prime

The updates Williams hopes will lead to a point-scoring return

After producing a car which demonstrated progress but lacked the points to prove it last year, Williams starts its new era of team ownership with the FW43B, its bid to continue the climb up the Formula 1 grid in 2021

Formula 1
Mar 5, 2021
How Ferrari plans to recover from its 2020 F1 nightmare Prime

How Ferrari plans to recover from its 2020 F1 nightmare

The 2020 Formula 1 season was Ferrari's worst for 40 years as it slumped to sixth in the standings. A repeat performance will not be acceptable for the proud Italian team, which has adopted a notably pragmatic approach to forging its path back to the top

Formula 1
Mar 4, 2021
Why Aston Martin’s arrival is more than just new green livery Prime

Why Aston Martin’s arrival is more than just new green livery

In the most eagerly anticipated Formula 1 team launch of the season, the rebranded Aston Martin squad’s changes go much further than the striking paint job. But rather than a restart, the team hopes to build on top of solid foundations.

Formula 1
Mar 3, 2021
The car Aston Martin begins its new F1 journey with Prime

The car Aston Martin begins its new F1 journey with

The team formerly known as Racing Point gambled successfully on a Mercedes look-alike in 2020 as it mounted a strong challenge for third in the constructors' race and won the Sakhir GP. Now clothed in British racing green, Aston Martin's first Formula 1 challenger since 1960 provides the clearest indicator yet of what to expect from the new-for-2021 regulations

Formula 1
Mar 3, 2021
The tricky driver conundrums facing Mercedes in F1 2021 Prime

The tricky driver conundrums facing Mercedes in F1 2021

Ahead of the new Formula 1 season, reigning world champions Mercedes will take on challenges both old and new. This also can be said for its driver conundrum which could become key to sustaining its ongoing success...

Formula 1
Mar 2, 2021
How Alpine's cure to 2021 F1 rules starts at the front Prime

How Alpine's cure to 2021 F1 rules starts at the front

A new name, new faces and new colours pulls the rebranded Alpine Formula 1 team into a new era while carrying over core elements of its 2020 car. But under the surface there's more than meets the eye with the A521 which hints at how the team will tackle 2021...

Formula 1
Mar 2, 2021
Can Mercedes' W12 retain the team's crown? Prime

Can Mercedes' W12 retain the team's crown?

Replacing Formula 1's fastest car was never going to be an easy feat for Mercedes. Amid the technical rule tweaks to peg back the W12 and its 2021 rivals, the new Mercedes challenger will remain the target to beat

Formula 1
Mar 2, 2021