McLaren launch new ‘Fan-friendly’ website
By: Max Davies, F1 Correspondent
They may not be leading the way on track in Formula One, but away from it, Vodafone McLaren Mercedes have moved into first position courtesy of their impressive, fan-friendly interactive website.
Launched to co-inside with the season-opening Australian Grand Prix, McLaren have revamped their website with a view to providing fans of the sport with an unrivalled racing experience.
Complete with raw technical data including car speed, engine revs, the information is in real time format and includes coverage of the pit-to-car radio transmissions between the team and it’s two British world champion drivers Jenson Button and Lewis Hamilton.
Developed by Work Club, Derek Harbinson, head of digital media at McLaren confirmed the site aims to make the McLaren brand more approachable to the public.
“We want to make sure that our digital communications match the standards we have set ourselves in everything else we do,” he said.
The site has provided fans with the chance to discuss all sessions via social media outlets such as YouTube, Twitter and Facebook while devouring the various stats on offer too.
In keeping with contemporary digital requirements demanded from the general public, the team is also providing the chance for enthusiasts to follow the action on mobile phones and is already busy developing its first gaming application.
Share Or Save This Story
F1 Singapore GP: Sunday schedule, weather forecast and how to watch
Lewis Hamilton plots Ferrari ambush on Max Verstappen after frustrating qualifying
How the Bahrain GP in Malaysia exposed Red Bull’s hidden resurgence
How Mercedes’ tricky F1 upgrade has been working at Singapore GP
George Russell: ‘A very bad day because of my own mistake’
As Mercedes looks to deal F1 2026 knockout blow, will its driver fight reignite?
Illegal DTM team orders at Mercedes-AMG? Auer offers curious explanation
F1 Singapore GP: Sunday schedule, weather forecast and how to watch
Keselowski still tight-lipped on RFK exit; appreciating the process of free agency
Lewis Hamilton plots Ferrari ambush on Max Verstappen after frustrating qualifying
What we learned from the 2026 F1 Singapore GP sprint and qualifying
How Honda plans a return to being an F1 powerhouse
Why Red Bull's 'crazy' power unit success matters so much for F1
No denying it now – the one reason why F1’s ‘horrible’ start in Malaysia could be a good thing
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
Top Comments