McLaren signs multi-year partnership with PUMA and launches new merchandise range

McLaren Racing has announced a new multi-year partnership with PUMA and has released a new merchandise line to accompany it. 

PUMA will create team kits across the whole McLaren Racing portfolio as part of the partnership. In addition to the team kit, the PUMA x McLaren Racing Lifestyle Collection launched on 20 January, and the Replica Collection will be available from 2 February. 

The collections include a black and white jersey for £63, a black and grey T7 jacket with papaya orange accents for £135 and a papaya orange and white hoodie for £99, among many other items.

McLaren Racing CEO Zak Brown said: "Our sport is in incredible shape, and it’s been fantastic to see an influx of major fashion and lifestyle brands who are looking for deep and meaningful ways to engage with our growing global fanbase.

"I cannot think of a better partner than sportswear giant PUMA to help us supercharge our portfolio of fan wear. We know fans want to express their passion for our sport both at and away from track, and PUMA’s innovative approach to design and culture will offer exciting collections and experiences worldwide."

Arthur Höeld, CEO of PUMA, added: "At PUMA, we are very proud of our long and successful history in motorsports and having worked with some of the greatest drivers and teams in the industry over the past decades. It is a great honour to write the next chapter by welcoming McLaren Racing, the 2025 Constructors’ and Drivers’ Champions, as our new partners.

"We are looking forward to many successful races together and engaging with the team’s passionate fans around the world to create inspiring collections for them that show the best both brands have to offer."

McLaren is due to launch its 2026 F1 challenger on 9 February.