Help wanted: Mercedes is hiring a fashion manager for George Russell and Kimi Antonelli
Mercedes looks ahead to next season, sans Lewis Hamilton, who has been instrumental in its fashion evolution, with a new position poised to play the team's fashion setter and police.
Kimi Antonelli and George Russell
Photo by: Mercedes AMG
Calling all F1 fans with impeccable sartorial taste. Mercedes is hiring a driver clothing executive to manage George Russell and Kimi Antonelli's off-track attire. The new role, as Motorsport.com understands, was born out of necessity amid the team's growing roster of brand partners and the number of ensembles worn by the drivers at appearances throughout each race weekend.
The qualified executive will manage the pair's personal, fitness, formal, lifestyle and travel wardrobe, along with their highly-photographed paddock walk-in looks. They will also manage the drivers' outfits at marketing appearances away from the track, from clothing and footwear to accessories. Notably, they will oversee all IWC Schaffhausen inventory, making sure the luxury watches are "used at all marketing engagements."
According to the job posting, the successful candidate will liaise with Mercedes' new clothing partner, Adidas, to deliver "looks for collateral shoots, marketing appearances, trackside walk-in looks and activations." They will also step into a fashion police role should Russell or Antonelli attempt to rock a Nike hoodie or a Cartier watch, as their responsibilities include ensuring the pair refrain from wearing any "competitor brand logos."
While the incoming rookie and the two-time Grand Prix winner still have the freedom to collaborate with their own stylists, the new executive will work in-house at Mercedes to ensure the driver-appointed outfitters are aligned with the team's brand partners.
It comes amid a spate of changes set to take effect next year, as the team prepares for a future without Lewis Hamilton. The Ferrari-bound World Champion redefined the relationship between fashion and Formula 1 throughout his lengthy tenure at Mercedes. He will depart alongside long-time sponsor Tommy Hilfiger and clothing partner, Puma, who outfitted the team for 12 years. The two brands will be replaced by Adidas in a deal reportedly worth tens of millions per season.
Share Or Save This Story
Machine Gun Kelly, T-Pain and Zedd to headline F1 Las Vegas GP lineup
How Toni Breidinger uses fashion as a “creative outlet” to help her race
Lewis Hamilton reveals second Dior capsule collection with nods to South Africa and ‘Afrofuturism’
Raul Fernandez after flying start for Aprilia: 'This track is made for our bike'
Max Verstappen to be investigated for yellow flag infringement at F1 Singapore GP
Why Kimi Antonelli and George Russell are "test pilots" for Mercedes at Singapore GP
F1 Singapore GP live commentary and updates: Max Verstappen delivers stellar lap for sprint pole
Why Red Bull's 'crazy' power unit success matters so much for F1
No denying it now – the one reason why F1’s ‘horrible’ start in Malaysia could be a good thing
The greatest F1 campaigns with no wins
Three kings: F1's generational stars shone at Sepang
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
