Breaking news
Formula 1
F1 set to reveal new logo in Abu Dhabi
Formula 1 is poised to reveal a new logo on the podium after the Abu Dhabi Grand Prix, with the sport’s new owners eager to stamp their own identity on grand prix racing.
Jonathan Noble
Edited: Nov 24, 2017, 1:43 PM
Copy link
Share on Viber
F1’s current logo is one of the most famous in the world, with its clever red and black lettering and spacing revealing a white ‘1’ in between the two components.
But it emerged recently that F1’s owners have registered a host of new logos at the European Union Intellectual Property, one of which is set to be used properly from the start of 2018.
However, it is understood that a sneak peek of the logo will be revealed after the Abu Dhabi GP – potentially featuring on the podium and also on the rose water bottles that the drivers will spray after the race. The latter opportunity comes up because champagne is not used at this race.
F1 chairman Chase Carey told Sky Sports on Friday that he hoped the change of logo would help show the new ‘energy’ that owners Liberty Media are bringing to the sport.
However, he was well aware of the furious fan backlash there had been on social media recently when it emerged that the old F1 logo could be ditched.
"For sure, any time you change you are always going to get a mixed set of views,” he said. “What we wanted to do was provide a fresh energy to the sport, and I think have a lot of plans for the future and a lot of things we want to do.
"We thought the logo was a good way to emphasise the excitement and a fresh energy to take the sport to a new place. That's respecting where the sport has been, we are not looking to change the sport, we are looking to provide a fresh innovation and energy to a sport that is a great sport.
"We think we can enhance it and better it, to allow fans to engage in ways they maybe haven't had the opportunity to in the past around events that truly are the spectacle they should be."
We want your opinion!
What would you like to see on Motorsport.com?
Take our 5 minute survey.
- The Motorsport.com Team
Read and post comments
Read also :
Share Or Save This Story
Copy link
Share on Viber
Previous article Sauber delays 2018 driver decision
Next article Abu Dhabi GP: Hamilton strikes back in FP2
Top Comments
There are no comments at the moment. Would you like to write one?
View More & Comment
More from
Jonathan Noble
Brundle awarded OBE in King’s New Year’s honours
Formula 1
Formula 1
Brundle awarded OBE in King’s New Year’s honours
The new rules dilemma that will define the 2025 F1 season
Formula 1
Formula 1
The new rules dilemma that will define the 2025 F1 season
Verstappen issues Red Bull title warning in push for RB21 progress
Formula 1
Formula 1
Australian GP
Verstappen issues Red Bull title warning in push for RB21 progress
Latest news
The 10 key moments that defined Sergio Perez's F1 career
Formula 1
F1 Formula 1
United States GP
20 min
The 10 key moments that defined Sergio Perez's F1 career
Does Daniel Ricciardo regret leaving Red Bull for Renault?
Formula 1
F1 Formula 1
United States GP
1 h
Does Daniel Ricciardo regret leaving Red Bull for Renault?
Cadillac 'honoured' to have Sergio Perez as special 300th race celebration planned for Mexico GP
Formula 1
F1 Formula 1
Mexican GP
2 h
Cadillac 'honoured' to have Sergio Perez as special 300th race celebration planned for Mexico GP
Porsche wants 2030 unified rules framework by Christmas before Le Mans decision
IMSA
IMSA IMSA 2 h
Porsche wants 2030 unified rules framework by Christmas before Le Mans decision
Feature
Discover prime content
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.
Subscribe now Already subscribed? Sign in here
Already disabled your adblocker?
Reload page
Manage Alerts
Subscribe