Formula 1
Pioneer and Jaguar extend partnership
Pioneer Europe NV is today pleased to announce it is a major partner of Jaguar Racing for the 2004 Formula One Season. Pioneer partnered with Jaguar Racing in the 2003 Formula One series and has supported the team with expertise and innovation to ...
Published: Feb 24, 2004, 7:12 PM
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Pioneer Europe NV is today pleased to announce it is a major partner of Jaguar Racing for the 2004 Formula One Season. Pioneer partnered with Jaguar Racing in the 2003 Formula One series and has supported the team with expertise and innovation to compliment the already technically advanced Formula One environment.
Marnix Somers, Director, Consumer Plasma Division, Pioneer Europe NV, said, "Formula One and Pioneer have many rational and emotional values in common. They stand for internationality, innovative power, expertise and an exacting, almost perfectionist, quality standard. Pioneer's involvement has a dual function that includes extending the awareness for the brand through global image building activities, as well as opening up innovative marketing channels.
Pioneer is pleased to be supporting the Jaguar Racing team and look forward to working together over the seasons to come. The ultimate fast sport and the ultimate up-to-the-minute stylish technology - a perfect match. Our expectation is that this partnership will play a particularly important role in extending Pioneer's brand image, as the 2004 Formula One World Championship Series run not only in Europe, but also in Australia, Malaysia, Canada, USA, Japan, China and Brazil, where Pioneer has a presence."
David Pitchforth, Managing Director, Jaguar Racing, said, "We are delighted that Pioneer has extended its relationship with us. We have worked very productively over the last six months and our mutual passion for technological leadership is parallel to Jaguar's goal of challenging for top honours in the long term. Jaguar Racing is aiming to be a world class technology company with the best in class engineering capability and Pioneer's support alongside us will help accelerate this process."
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