Formula 1
Red Bull aiming to liven things up
Any new team faces a tough job when getting started in F1 and although Red Bull took over an existing squad, sporting director Christian Horner is expecting a lot of hard work in 2005. However, the team wants to have some fun as well and put a bit ...
Edited: Feb 19, 2005, 7:54 AM
Copy link
Share on Viber
Any new team faces a tough job when getting started in F1 and although Red Bull took over an existing squad, sporting director Christian Horner is expecting a lot of hard work in 2005. However, the team wants to have some fun as well and put a bit of life back into what Horner sees as a stale state of affairs in the sport.
Sporting director Christian Horner.
Photo by Red Bull Racing.
"Formula One at the moment is boring," Horner told Reuters. "There are some great personalities in the sport and in our team and what we'll be looking to win over is a fan base that have been fairly depressed probably in the last couple of years."
"We're going to work hard and we'll hopefully have a bit of fun along the way. Red Bull's objectives are different to a car manufacturers'," he added. "There will be a different philosophy and a different approach that will start in Melbourne."
Many have lamented the lack of characters in the sport of late and Horner isn't adverse to his drivers expressing themselves, such as David Coutlhard did to Michael Schumacher in the 2000 French GP. "We need more personalities. If David gives Michael the finger, I won't be complaining," he remarked.
Horner thinks a certain sector of the fans is looking for a team they can relate to and he believes Red Bull can give them what they want. "I think a real hole in the market exists for a team that can relate to Joe Public," he said. "I think what you'll see with Red Bull, certainly during this year, is that they'll be looking to appeal to the man in the stand."
A decision from the team in regard to whether Christian Klien or Vitantonio Liuzzi will line up on the grid with Coulthard in Melbourne is expected in the near future. Both youngsters have been testing at Barcelona this week, along with the Scot, and with the start of the 2005 season just a couple of weeks away, one will have to be nominated soon.
We want your opinion!
What would you like to see on Motorsport.com?
Take our 5 minute survey.
- The Motorsport.com Team
Read and post comments
Read also :
Share Or Save This Story
Copy link
Share on Viber
Previous article Manufacturers discuss future plans with teams
Next article Williams Barcelona test summary 2005-02-15/17
Top Comments
There are no comments at the moment. Would you like to write one?
View More & Comment
More from
Michael Schumacher
On this day: Fernando Alonso wins the world title, Michael Schumacher retires from F1
Formula 1
Formula 1
Brazilian GP
On this day: Fernando Alonso wins the world title, Michael Schumacher retires from F1
Nike could return to Formula 1 for first time since Michael Schumacher era
Formula 1
Formula 1
Bahrain GP in Malaysia
Nike could return to Formula 1 for first time since Michael Schumacher era
On this day: Michael Schumacher wins… and stuns tifosi with F1 retirement
Formula 1
Formula 1
Italian GP
On this day: Michael Schumacher wins… and stuns tifosi with F1 retirement
More from
Red Bull Racing
How Max Verstappen beat Red Bull's own simulation tools with P2 in Brazil
Formula 1
Formula 1
Sao Paulo GP
19 h
How Max Verstappen beat Red Bull's own simulation tools with P2 in Brazil
Max Verstappen "needs to understand what happened" after "night and day" F1 comeback in Brazilian GP
Formula 1
Formula 1
Sao Paulo GP
Max Verstappen "needs to understand what happened" after "night and day" F1 comeback in Brazilian GP
Latest news
Joe Gibbs Racing moves to resolve one portion of Spire countersuit
NASCAR Cup
NAS NASCAR Cup 3 h
Joe Gibbs Racing moves to resolve one portion of Spire countersuit
Alex Bowman hits out at critics in snarky post, shooting down early exit rumors
NASCAR Cup
NAS NASCAR Cup
Homestead-Miami
12 h
Alex Bowman hits out at critics in snarky post, shooting down early exit rumors
Ryan Blaney gets sweet redemption after 'nightmares' following 2024 Homestead loss
NASCAR Cup
NAS NASCAR Cup
Homestead-Miami
13 h
Ryan Blaney gets sweet redemption after 'nightmares' following 2024 Homestead loss
IndyCar 2026 season review: Dale Coyne Racing
IndyCar
Indy IndyCar 13 h
IndyCar 2026 season review: Dale Coyne Racing
Feature
Discover prime content
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.
Subscribe now Already subscribed? Sign in here
Already disabled your adblocker?
Reload page
Manage Alerts
Subscribe