Formula 1
Red Bull lands new sponsor
NEW SPONSOR: SPEED AND INTELLIGENCE In what can be seen as perfect timing, with just a few days to go to the F1 season opener in Melbourne, Red Bull Racing is pleased to announce it has teamed up with Casio Computer Co. Ltd to act as brand ...
Published: Jun 19, 2009, 7:48 PM
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NEW SPONSOR: SPEED AND INTELLIGENCE
In what can be seen as perfect timing, with just a few days to go to the F1 season opener in Melbourne, Red Bull Racing is pleased to announce it has teamed up with Casio Computer Co. Ltd to act as brand ambassador for its Edifice line of analogue watches.
The Edifice range reflects elements of speed and intelligence and even features carbon fibre on some models, so there are obvious links with Formula One and Red Bull Racing. Throughout the season, fans will be able to clock the Casio logo on various elements of Red Bull Racing's branding, including the drivers' race suits.
Edifice has been designated as the official Red Bull Racing team watch for the year, which seems to have gone down well with our drivers, Mark Webber and Sebastian Vettel, but when asked for a quote they were too busy pressing all the chronograph and function buttons to comment like we said `speed and intelligence!'
"We are pleased to welcome Casio and Edifice watches to Red Bull Racing," said team principal, Christian Horner. "As the new season gets underway, let's hope we can see some impressive lap times on our new stopwatches!"
-credit: red bull
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