Red Bull renews with Casio
TIME FOR A NEW DEAL WITH CASIO Red Bull Racing is pleased to announce that Team Partner, Casio Computer Co. Ltd. has renewed its contract for 2010 following a successful partnership in 2009. The Japanese marque will use the new agreement to ...
TIME FOR A NEW DEAL WITH CASIO
Red Bull Racing is pleased to announce that Team Partner, Casio Computer Co. Ltd. has renewed its contract for 2010 following a successful partnership in 2009. The Japanese marque will use the new agreement to actively promote its Edifice line of analogue metal watches for men with a deal that is significantly larger than in 2009.
The new partnership will mean the Casio branding will be extended from the drivers' overalls, to team wear, team overalls and across Red Bull Racing's other partner branding areas. The team and drivers will wear Edifice watches and a special edition Red Bull Racing watch will also be produced for retail.
The Edifice range, which is popular with motorsport fans due to impressive stopwatch functions and standout face designs, reflects elements of speed and intelligence. Some models even feature carbon-fibre design making the range a good fit to Formula One and Red Bull Racing.
"We are pleased to extend our relationship with Casio and Edifice watches," said Team Principal, Christian Horner. "Everything we do as a team is aimed at producing the fastest and most reliable car in Formula One, which fits with the Edifice brand concept of `speed and intelligence'. We look forward to an exciting season in 2010."
"Both Red Bull Racing and EDIFICE have experienced a fruitful partnership in 2009 and we look forward to further sharpening our profile as a global watch manufacturer providing beneficial timepiece functions to motorsports enthusiasts and to those who love to wear the latest time keeping technologies and designs", said Yuichi Masuda, Senior General Manager of Timepiece Product Division Casio Japan.
-source: red bull racing
Share Or Save This Story
How the Bahrain GP in Malaysia exposed Red Bull’s hidden resurgence
“It’s a joke” – Isack Hadjar rues ‘disastrous’ race in “horrible” car with “no battery”
Max Verstappen responds to George Russell: "Maybe I should take him to the sauna!"
Kyle Larson, Tyler Reddick react to wild last-lap wreck that cost them nothing
Chase Briscoe relieved to make up for falling short last week with win at Las Vegas
Complete NASCAR Cup points standings after 2026 Las Vegas II
Official race results: 2026 NASCAR Cup Las Vegas II
How the Bahrain GP in Malaysia exposed Red Bull’s hidden resurgence
You Ask The Questions: Emerson Fittipaldi
The wide world of strategy options expected in F1's Bahrain GP in Malaysia
How drivers waiting in the wings can still make their presence count in F1
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
Top Comments