Renault to be rebranded as Alpine for 2021 F1 season

Renault has announced that its Formula 1 team will be rebranded under the Alpine name for the 2021 season.

Renault to be rebranded as Alpine for 2021 F1 season

Following the appointment of new Renault Group CEO Luca de Meo earlier this year, the French marque has undergone a review of its various brands, including its Alpine arm.

Renault officially announced on Sunday ahead of the Italian Grand Prix that its F1 operation would be known as Alpine F1 Team from the 2021.

The team will race in blue, representing the colours of France and running with the national tricolore as Alpine-Renault.

Alpine has a tradition in sports car racing, and has most recently been present in the FIA World Endurance Championship in the LMP2 class, revising chassis from Oreca for its Signatech Alpine.

De Meo said in a press conference on Sunday that Renault wanted to put Alpine at the middle of the motorsport business.

“It's a big change because Renault has been around for 43 years,” said de Meo.

“It will stay on the car but as an engine provider, so it will be visible.

“We will use F1 as a platform to market a brand that we want to develop in the house.

“Even if Renault is a glorious brand, the fit of Alpine in the F1 world will be even better.”

Read Also:

The rebrand follows an announcement earlier this week that F1 team principal Cyril Abiteboul would be heading up the Alpine business, which he called a “mission” that would be completed in tandem with his F1 role.

It opened the door for a possible rebrand of the Renault F1 operation for 2021, but Abiteboul said that was up to de Meo to decide.

shares
comments

Related video

Wolff spoke to Horner over comments Mercedes favoured Hamilton
Previous article

Wolff spoke to Horner over comments Mercedes favoured Hamilton

Next article

Sainz: Verstappen will have to "fight" for podium place

Sainz: Verstappen will have to "fight" for podium place
Load comments
The inevitable consequence of the Liberty F1 popularity boom Prime

The inevitable consequence of the Liberty F1 popularity boom

Sell out crowds at Formula 1 races are the norm rather than the exception these days, as grand prix racing is enjoying a massive boom under Liberty Media. But the Spanish Grand Prix highlighted numerous issues some circuits may face as demand for F1 soars

The danger for Red Bull in its Barcelona F1 team orders choice Prime

The danger for Red Bull in its Barcelona F1 team orders choice

OPINION: Red Bull walked into a team orders saga on its way to taking a Spanish Grand Prix 1-2 last weekend, where it took the lead of the 2022 Formula 1 world championships for the first time. But its decisions have added an element of risk to later races.

Formula 1
May 25, 2022
Why Mercedes' Spanish GP gains aren't as grand as they seemed Prime

Why Mercedes' Spanish GP gains aren't as grand as they seemed

Mercedes' strong showing in last weekend's Spanish Grand Prix prompted team boss Toto Wolff to say it had halved its deficit to the leaders and its Formula 1 title chances were back on after a rocky start to the 2022 campaign. But a closer inspection of the team's performance suggests its gains aren't as grand as they first appeared

Formula 1
May 24, 2022
What's next for the Green Red Bull controversy? Prime

What's next for the Green Red Bull controversy?

From the 'pink Mercedes' to the 'Green Red Bull', the Silverstone-based team has received suspicious glares from up and down the Formula 1 paddock over its car design exploits. But after being cleared by the FIA over its Spanish Grand Prix updates amid a backdrop of cries of foul play, what's next in this saga?

Formula 1
May 24, 2022
Spanish Grand Prix Driver Ratings 2022 Prime

Spanish Grand Prix Driver Ratings 2022

In an unusually hectic Formula 1 Spanish Grand Prix, Charles Leclerc was denied a dominant performance by his Ferrari engine letting go which allowed Max Verstappen to pick up the pieces. But numerous flashpoints kept the race twisting and turning throughout, with one perfect score from an emerging contender

Formula 1
May 23, 2022
How Verstappen overcame his and Red Bull’s errors to win in Spain Prime

How Verstappen overcame his and Red Bull’s errors to win in Spain

Charles Leclerc’s Ferrari engine disaster offered an open goal for Max Verstappen and Red Bull to strike, but the reigning Formula 1 world champion still had to solve multiple errors and profit from a begrudged assist from team-mate Sergio Perez, which created an unexpectedly eventful Spanish Grand Prix

Formula 1
May 23, 2022
Why Red Bull can win a Spanish GP that looked perfect for Ferrari Prime

Why Red Bull can win a Spanish GP that looked perfect for Ferrari

Formula 1's return to Spain on Friday ended with Ferrari leading the way from Mercedes, while Red Bull could only manage third fastest overall courtesy of Max Verstappen. But its chances of victory are far from remote with a deeper dig into the times despite Ferrari's strong start...

Formula 1
May 20, 2022
The key aspects of Porsche and Audi's planned F1 entries Prime

The key aspects of Porsche and Audi's planned F1 entries

The VW Group’s German superpowers of sportscar racing have all but confirmed they are coming to F1 when the next set of engine rules come into force in 2026. Here's why both manufacturers are all set to take the plunge, and crucially how it might work

Formula 1
May 19, 2022