The critical car launch element F1 teams are foolish to ignore
OPINION: Formula 1 launch season is now in full swing. But predictably, excitement has turned to disappointment as some teams have pulled the wool over fans' eyes by showing new liveries on an old car masquerading as the latest model. While not a new development, teams need to be mindful of what a launch should be
After a super-long winter break thanks to the World Cup-enforced early finish to the 2022 Formula 1 campaign, fans have been waiting with bated breath for launch season to begin. While excitement and intrigue levels are nowhere near as high as they were 12 months ago, when F1 embarked on its new rules era, launch season is always an important stepping stone in the journey through a grand prix year.
F1’s technical aspects remain very important and no matter the depth that people enjoy digging into with each team’s challenger – whether it is simply admiring the new colour scheme, or it’s diving deep into the positioning of front wing strakes – everyone loves looking at the new cars.
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