Why Aston Martin’s arrival is more than just new green livery

In the most eagerly anticipated Formula 1 team launch of the season, the rebranded Aston Martin squad’s changes go much further than the striking paint job. But rather than a restart, the team hopes to build on top of solid foundations.

Jonathan Noble Mar 3, 2021, 4:42 PM

When Aston Martin first boldly declared its Formula 1 comeback plans with a works team for 2021, the cynics were quick to suggest it would be little more than a re-badging exercise. After all, with the former Racing Point team continuing to use Mercedes customer engines and operate out of its Silverstone facilities, it was not hard to argue that it did not have the true manufacturer status of Mercedes, Renault and Ferrari.

But as time has gone on, and the momentum behind the Aston Martin F1 project has gathered, it has become increasingly clear that there is much more to the British sportscar manufacturer's return to grand prix racing than just painting the old pink cars a spectacular shade of green.

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Author Jonathan Noble

Jonathan Noble is Motorsport.com’s Formula 1 editor. Having graduated from University of Sussex Jonathan worked for sports news agency Collings Sports reporting on F1, F3, touring cars and other sports, with articles appearing in The Daily Telegraph, The Independent, Reuters, Autosport and other publications. In 1999 he moved to Haymarket Publishing to become a senior editor at Autosport Special Projects, and one year later he became Autosport’s grand prix editor. In 2015 he moved to Motorsport Network, becoming the F1 editor for Motorsport.com. He is also a member of the Guild of Motoring Writers, and sits on the FIA Media Council.

Jonathan has won multiple awards for journalism - in 1991 he was the winner of the Guild of Motoring Writers’ Sir William Lyons’ Award for young journalists, in 2010 he was awarded the Outstanding Individual accolade for consumer journalism in the Haymarket wards, in 2011 he won Haymarket’s Scoop of the Year, and in 2018 he was awarded a prestigious Medaglia d’Oro at the Lorenzo Bandini Awards for his contribution to F1 journalism.