Why new-look Haas is a litmus test for Formula 1’s new era

OPINION: With teams outside the top three having struggled in Formula 1 in recent seasons, the rules changes introduced in 2022 should have more of an impact this season. How well Haas does, as the poster child for the kind of team that F1 wanted to be able to challenge at the front, is crucial

Jonathan Noble Feb 2, 2023, 11:03 AM

Upd: Feb 18, 2023, 8:30 AM

While Haas endured a bit of a rollercoaster ride in Formula 1 last season, the team's momentum is finally on an upwards trajectory after a barren spell. Nothing proved that more than the context of its new livery launch earlier this week, as it proudly revealed the visual change prompted by new title sponsor Moneygram.

After the trauma of its half-season with Rich Energy, and the abrupt end to the partnership with Uralkali, both Gene Haas and Gunther Steiner had to ensure they carried out their due diligence to make sure they had some more solid footing with any new backers.

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Author Jonathan Noble

Jonathan Noble is Motorsport.com’s Formula 1 editor. Having graduated from University of Sussex Jonathan worked for sports news agency Collings Sports reporting on F1, F3, touring cars and other sports, with articles appearing in The Daily Telegraph, The Independent, Reuters, Autosport and other publications. In 1999 he moved to Haymarket Publishing to become a senior editor at Autosport Special Projects, and one year later he became Autosport’s grand prix editor. In 2015 he moved to Motorsport Network, becoming the F1 editor for Motorsport.com. He is also a member of the Guild of Motoring Writers, and sits on the FIA Media Council.

Jonathan has won multiple awards for journalism - in 1991 he was the winner of the Guild of Motoring Writers’ Sir William Lyons’ Award for young journalists, in 2010 he was awarded the Outstanding Individual accolade for consumer journalism in the Haymarket wards, in 2011 he won Haymarket’s Scoop of the Year, and in 2018 he was awarded a prestigious Medaglia d’Oro at the Lorenzo Bandini Awards for his contribution to F1 journalism.