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Australia
Adrian Newey, Chief Technical Officer, Red Bull Racing, Masashi Yamamoto, General Manager, Honda Motorsport, Helmut Marko, Consultant, Red Bull Racing, Christian Horner, Team Principal, Red Bull Racing, Max Verstappen, Red Bull Racing and Sergio Perez, Re
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Analysis

Why the intensity of F1 2021’s title fight plays into Red Bull’s ethos

After spending so many difficult seasons watching Mercedes clean up in Formula 1’s hybrid era, Red Bull has finally put together a package capable of fighting for the world championship. It’s therefore no surprise to see Max Verstappen and his team attacking with zero compromise in pursuit of glory.

Red Bull has always approached Formula 1 on the front foot. It’s an attitude encapsulated in the unofficial company philosophy: “No risk, no fun.” Another cliché to describe it, perhaps, would be: “Go hard or go home.”

It is a credo, a modus operandi, that goes right back to Red Bull’s early days in Formula 1. When Red Bull joined the grid back in 2005, taking over the Jaguar team, Christian Horner decided the best way to guarantee success was to sign the greatest designer of his age.

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Motorsport prime

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Edition

Australia