Formula 1
Williams announces major sponsor
Lenovo Starts a New Engine in Formula One AT&T Williams Names Lenovo as Major Sponsor Lenovo, a leading computer company that creates the best-engineered PCs in the world, today announced a top sponsorship agreement with the AT&T Williams team ...
Edited: Feb 3, 2007, 5:17 AM
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Lenovo Starts a New Engine in Formula One
AT&T Williams Names Lenovo as Major Sponsor
Lenovo, a leading computer company that creates the best-engineered PCs in the world, today announced a top sponsorship agreement with the AT&T Williams team competing in the Formula One World Championship. Lenovo's announcement took place at the launch of the team's 2007 race car at AT&T Williams headquarters near Oxford, UK.
Lenovo PC technology will be used throughout the AT&T Williams team, on functions ranging from ignition checks to race operations and inventory and the Lenovo logo will be displayed in the dominant branding position on the 2007 cars of drivers Nico Rosberg and Alex Wurz.
"Lenovo is an international technology company obsessed with innovation, and they will undoubtedly help us achieve success in every area of our business," said Frank Williams, Team Principal of AT&T Williams. "In Formula One, teams are highly reliant on PC technology. With Lenovo's record of innovation, reliability and performance in ThinkPad notebooks and Lenovo desktops, we are confident that our team is lined up with the very best," said Alex Burns, Williams Chief Operating Officer.
Formula One is a data-intensive, computing-intensive endeavour, highly focused and invested in innovation and development, and highly dependent on information technology. Effective deployment of information technology is a key part of the Williams F1 strategic allocation process, and these decisions help determine the team's success at the track. AT&T Williams needs highperformance, reliable, robust PC support from Lenovo.
"Lenovo creates the best-engineered PCs in the world, and we look forward to collaborating with the AT&T Williams engineering team in the highly competitive world of Formula One," said Deepak Advani, senior vice president and chief marketing officer of Lenovo.
"Formula One provides an exciting platform to build Lenovo awareness in key markets worldwide, and to showcase our products and their reliability. This is in an environment where cutting-edge technology is essential. We are honoured to join AT&T Williams and are motivated to work with the team, its partners and the sport in building the Lenovo business and Formula One."
The AT&T Williams team will use Lenovo PC technology in every functional area of its business, and a Lenovo notebook PC will form an integral part of starting the F1 car before each race, practice and test session.
Lenovo PCs will support engineers in car research, test, development and manufacturing. They will support the drivers in their analysis and will support the management team in marketing, logistics, travel and race planning as well as networking, inventory, relationships with clients, sponsors and suppliers, human resources, finance and strategy.
-credit: williams
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