F1 announces new partnership with 188BET in Asia region

Having established its reputation as an in-play specialist in the world of football, this is 188BET's first foray into the world of motorsport – and the first time Formula 1 has teamed up with a betting company to offer real-time interactions for fans across a race weekend. According to F1's Managing Director of Motor Sports, Ross Brawn, this is indicative of the new approach being taken by Liberty Media to broaden the sport's audience and give fans more interaction.