Trident Racing's Fast on Track, NOT on Road campaign

Bayer Italia and Trident Racing promote safe drive. Milano, January 16, 2008 - Bayer Italia and Trident Racing, the first Italian team to be involved in a solidarity program, are proud to present the "Fast on Track, NOT on Road" campaign, in ...

Trident Racing's Fast on Track, NOT on Road campaign

Bayer Italia and Trident Racing promote safe drive.

Milano, January 16, 2008 - Bayer Italia and Trident Racing, the first Italian team to be involved in a solidarity program, are proud to present the "Fast on Track, NOT on Road" campaign, in co-operation with the Italian Automobile Club.

Bayer Italia and Trident Racing, the first Italian team to be involved in a solidarity program, are proud to present the "Fast on Track, NOT on Road" campaign. The project`s goal is to spread the concept of an aware, correct, and safe driving among youngsters. The basic concept will involve showing the potential threats of driving on an open road, and the necessity to express the passion for high speeds only where allowed, on fully-sanctioned closed racetracks.

The campaign is the first concrete development coming from the renewed co-operation between Trident Racing and Bayer. The chemical and pharmaceutical giant, well-known for promoting the values of fair-play, healthy competition and sporting awareness through the "Bayer per lo sport" brand, will be co-operating with the GP2 Series team for a second consecutive year, carrying on a partnership based on the values of innovation, technology and safety.

Daniele Rosa - Corporate Communication & Public Affairs Director - Bayer Italia

"A full support to Trident Racing makes perfect sense for us. The team proved to be able to get strong on-track results as well as to provide, with all of its members, a great support in favour of a safe and aware driving style among young people"

Alessandro Alunni Bravi - Team Principal of Trident Racing

"Our drivers are not only young guys that love high-level racing challenges, but also all-round professionals, able to develop, through years of commitment, an high-profile driving technique as well as a great physical as psychological shape. They are the best possible endorsers in our attempt to let young drivers know how much necessary a safe and respectful drive is nowadays, and that a closed racetrack is the only place where they can unleash their passion for high speeds and motor competition".

The communication plan will count on the co-operation of the Italian Automobile Club (A.C.I.) base at Vallelunga, that will be offering 12 safety drive training packages to be held at the venue`s "Centro Guida Sicura ACI - Sara". The structure offers a variety of courses, including car and motorbike drivers` trainings, as well as specific training programs for truck drivers, and more.

Bayer Italia and Trident Racing will carry on the campaign by keeping in mind their young target: branded cards and stickers will be handed out during the GP2 Series Races` Italian races, and in the 1.200 most popular clubs of Milan and Rome.

During the project`s presentation, at Bayer Italia`s headquarter in Milan, Trident Racing presented its 2008 driver line-up. The drivers will also be involved in "Fast on Track, NOT on Road" by serving as endorsers for the project.

-credit: tridentracing.it

shares
comments
Asia: Michael Herck to make debut with FMSI

Previous article

Asia: Michael Herck to make debut with FMSI

Next article

Asia: Qi-Meritus-Mahara Dubai test preview

Asia: Qi-Meritus-Mahara Dubai test preview
Load comments
How Red Bull's next F1 hopeful turned around his season Prime

How Red Bull's next F1 hopeful turned around his season

Having impressed in Formula 3, Juri Vips looked to be next cab off the rank in Red Bull's prestigious Junior Team before his 2020 schedule was dealt a heavy blow by the COVID-19 pandemic. After a tough start to life in Formula 2, Vips is showing signs of a recovery - could he be the first Estonian to reach Formula 1?

FIA F2
Jun 14, 2021
How F1 hopeful Pourchaire is re-writing the F2 record books Prime

How F1 hopeful Pourchaire is re-writing the F2 record books

He'd marked himself out as a star of the future in last year's FIA Formula 3 championship, but 17-year-old Theo Pourchaire underlined his credentials by winning his first Formula 2 race in the Monaco feature. Sauber junior status gives him a clear route to the top, but with wisdom beyond his years, he's not getting caught up in his own hype.

FIA F2
Jun 3, 2021
The F1 hopeful living two lives to keep his dream alive Prime

The F1 hopeful living two lives to keep his dream alive

Having lost his backing from Red Bull, Richard Verschoor has had to graft to continue his ascent up the single-seater ladder. An impressive Formula 2 debut in Bahrain, despite the lateness of his deal, shows his unorthodox approach is paying dividends.

FIA F2
Apr 22, 2021
Was Formula 2’s radical format switch a success? Prime

Was Formula 2’s radical format switch a success?

Going into the 2021 Formula 2 season the biggest talking point wasn’t about any drivers or teams, but the new race weekend format. Created partly out of financial necessity but also to spice up the action, the Bahrain opener provided a snapshot of the positives and negatives to come.

FIA F2
Apr 4, 2021
Why 2021 is make-or-break for the driver F1 needs Prime

Why 2021 is make-or-break for the driver F1 needs

He was tipped for glory in FIA Formula 2 last year, but was hampered by reliability woes at inopportune moments. Guanyu Zhou knows he won't get too many more chances if he is to become China's first F1 driver, with fierce competition within the ranks of Alpine's junior stable

FIA F2
Mar 25, 2021
Ranked! Carlin's greatest F1 graduates Prime

Ranked! Carlin's greatest F1 graduates

Carlin has helped guide enough drivers to Formula 1 to fill out an entire grid, plus a handful of reserves, to create a remarkable alumni list. With Yuki Tsunoda set to join that group, Motorsport.com has ranked its graduates to grace the grand prix scene...

Formula 1
Feb 22, 2021
How Mick Schumacher earned his Haas F1 chance Prime

How Mick Schumacher earned his Haas F1 chance

Michael Schumacher may have won seven Formula 1 titles, but he didn't even compete for a crown at the second tier. Son Mick put that right in 2020, and proved to Ferrari that he was deserving of a shot at motorsport's elite category in 2021…

Formula 1
Jan 9, 2021
How Aitken’s fortunes turned around for his shock F1 chance Prime

How Aitken’s fortunes turned around for his shock F1 chance

As a consequence of George Russell's step up to Mercedes to cover for the COVID-positive Lewis Hamilton, Jack Aitken will make his Formula 1 debut for Williams at the Sakhir Grand Prix. Long on F1's peripheries, Aitken finally has a chance to shine.

Formula 1
Dec 3, 2020