What Nissan's commitment to Gen3 reveals about Formula E's future
Formula E's Gen3 era grid continues to take shape, after Nissan opted to commit to the series for another four years. Nissan's global chief operating officer explains why it has thrown its lot in with FE while other high-profile marques have decided to call it quits.
That Nissan has renewed its vows with Formula E by signing up to the series for another four years - announced today, exclusively with Motorsport.com- was entirely expected. The Japanese manufacturer has pledged to offer an all-electric road car line up by the “early 2030s”. But even just where Formula E is concerned, Nissan has been making all the right noises over the past few months that it was ready to stick around for the long-term.
As any high-profile championship must, Formula E provides its competitors with a tangible reason to enter and then re-enter. What’s less well-defined is whether that reason is because the championship is a development testbed, or a marketing platform first and foremost.
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