Skip to main content

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Recommended for you

Dan Ticktum, Pepe Marti settle “over the line” clash; Marti apologises for radio slur

Formula E
Formula E
Jeddah ePrix II
Dan Ticktum, Pepe Marti settle “over the line” clash; Marti apologises for radio slur

McLaren: Mercedes and Ferrari "quicker than us" in F1 race sims

Formula 1
Formula 1
Bahrain Pre-Season Testing
McLaren: Mercedes and Ferrari "quicker than us" in F1 race sims

Christopher Mies reacts to 250km/h kangaroo crash: "I'm glad I'm standing here right now"

Intercontinental GT Challenge
Intercontinental GT Challenge
12h Bathurst
Christopher Mies reacts to 250km/h kangaroo crash: "I'm glad I'm standing here right now"

Mercedes takes dramatic Bathurst 12 Hour win

Intercontinental GT Challenge
Intercontinental GT Challenge
Mercedes takes dramatic Bathurst 12 Hour win

How to watch the 2026 Daytona 500, full NASCAR Speedweek schedule

NASCAR Cup
NASCAR Cup
Daytona 500
How to watch the 2026 Daytona 500, full NASCAR Speedweek schedule

Austin Hill's guide to beating Austin Hill at Daytona

NASCAR O'Reilly
NASCAR O'Reilly
Daytona
Austin Hill's guide to beating Austin Hill at Daytona

Austin Hill unstoppable in dominant Daytona NASCAR O'Reilly win

NASCAR O'Reilly
NASCAR O'Reilly
Daytona
Austin Hill unstoppable in dominant Daytona NASCAR O'Reilly win

ARCA Daytona decided by controversial crash, one-lap shootout

ARCA
ARCA
ARCA Daytona decided by controversial crash, one-lap shootout

Autosport Business Exchange convenes in London, featuring industry-influencing speaker line-up

Motorsport’s global leaders, decision-makers and executives will examine “The Power Shift” across the industry at ABX London on 21 January 2026

Laurent Mekies, Red Bull Racing Team Principal

Laurent Mekies, Red Bull Racing Team Principal

Photo by: Red Bull Content Pool

Autosport Business

The latest industry-related news and original reporting to keep you up to speed

· Oracle Red Bull Racing Team Principal, Laurent Mekies, to headline in an exclusive one-on-one conversation
· Cadillac F1 Team Principal Graeme Lowdon, Formula E Founder Alejandro Agag, Jim DeLorenzo, Global Head of Sports at Apple and Nikolas Tombazis, Single-Seater Director at the FIA feature across panels

London, UK — January 14, 2026 — Motorsport Network today confirms an industry-leading lineup of speakers for the Autosport Business Exchange London (ABX). The global leadership series kicks off its 2026 season at Town Hall by Bottaccio, King’s Cross on January 21st.

The event will serve as the curtain-raiser for the 2026 racing season, gathering the sport’s global leaders, executives, decision-makers and visionaries together preceding the 38th annual Autosport Awards at the Roundhouse, creating the sport’s most influential day across business strategy and industry celebration.

“An unprecedented influx of sponsors, capital and brands are coming into the sport, with Formula 1 setting the pace. The arrival of Cadillac and Audi as new teams on the grid provides further opportunity for brands to enter the sport. The media landscape is reshaping with Apple as the first digital streaming partner for Formula 1 entering an already booming media landscape. This new momentum, these power shifts are fueling a new era in the sport. As we stand at the onset of the new racing season, we are thrilled return to London with Autosport Business Exchange to host some of the most influential voices in motorsport to discuss the various power shifts the new season will bring.” — Werner Brell, CEO, Motorsport Network

Headline Conversation

· Laurent Mekies, CEO & Team Principal, Oracle Red Bull Racing

Additional featured speakers at ABX London will represent perspectives on the forces reshaping sport, fandom, and investment, including:

· Graeme Lowdon, Team Principal, Cadillac Formula 1 Team
· Alejandro Agag, Founder & Chairman of Formula E and Extreme H
· Nikolas Tombazis, Single-Seater Director, FIA
· Jim DeLorenzo, Global Head of Sports, Apple
· Elis Jones, Former Head of Global Sports Advisory, Goldman Sachs
· Ellie Norman, Chief Marketing Officer, Formula E
· Katy Howell, Manager, Marketing Services & Sponsorship, ExxonMobil
· Amy Mansell, Global Chief Partnerships Officer, Elemis

Panelists will discuss and examine how new regulations, new manufacturers, new partners, and shifting audience behaviour are accelerating change across the global racing landscape, under the theme “The Power Shift”.

The invite-only, half-day program (08:30 – 12:30) will explore how these shifts reflect a sport no longer defined solely by speed and prestige, but by investment, cultural relevance, technological innovation, new consumer value, and provide the analytical framework and strategic insight that senior leaders need to navigate this next era.

Panel hosts will include CNN’s Sports Anchor Amanda Davies, Sky Sports Lead F1 Commentator, David Croft, Tech, Culture and F1 commentator Toni Cowan-Brown and Financial Times Sports Editor, Josh Noble.

ENDS

About Autosport Business Exchange

Launched in 2025, Autosport Business Exchange (ABX) is a global event series that serves as the premier platform for strategic dialogue and networking in the motorsport industry. Following successful editions in London, New York and Monaco, ABX has brought together senior leaders from across the world of racing, featuring headline speakers such as Mercedes Team Principal Toto Wolff, McLaren Racing CEO Zak Brown, and Apple’s Eddy Cue. The U.S. debut of ABX in New York centred on the theme of The Rise of Racing in America, marking a major milestone for the series. The next edition will take place in London on the morning of January 21, 2026, ahead of the Autosport Awards.

About Motorsport Network

Motorsport Network is the world’s largest independent motorsport and automotive media platform, reaching more than 40 million unique users each month and engaging over 15 million followers across its social media channels. Its portfolio includes leading global brands such as Motorsport.com, Autosport, InsideEVs, RideApart, Motor1, and GPOne. Motorsport Network connects fans, brands, and the wider motorsport community, partnering with companies worldwide on sponsorship, advertising, and event collaborations that shape the future of the industry.

LinkedIn – Motorsport Network
Instagram - Motorsport.com and Autosport
X - Motorsport.com and Autosport
Facebook – Motorsport.com

Previous article Championship-winning Erik Comas Renault 5 Turbo heads to auction with £250,000 estimate
Next article Imola embarks on major facelift as F1 dream remains alive