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Cleetus McFarland partners with Polaris in multi-year deal
"From his operations, content, and experiences at the Freedom Factory, Cleetus will be powered by Polaris," a release from the company read
Nick DeGroot
Published: Apr 7, 2026, 9:02 PM
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As Cleetus McFarland (Garrett Mitchell) approaches five million subscribers on YouTube and moves deeper into the world of NASCAR, he has formed a multi-year partnership with Polaris.
“We are big fans of Cleetus and the community he has built. We couldn’t just watch from the outside; we had to be a part of it,” said Reid Wilson, President of Polaris Off-Road Vehicles. “He brings a level of energy, passion and authenticity that reflects what American motorsports is all about, and we look forward to supporting a community that shares our love for performance and adventure.”
Cleetus recently made his NASCAR O'Reilly Auto Parts Series debut, and also scored his first top five as an ARCA East driver at Rockingham. Polaris is also a perfect fit for much of his YouTube content, as Cleetus himself points out.
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“I built my community around freedom, horsepower, and having a good time, and Polaris fits that perfectly,” said Cleetus. “They get the people, they get the spirit—hell yeah, brother—that’s what we’re all about. Teaming up allows us to introduce more people to powersports and the fun that comes with it.”
So, expect to see a lot more of Polaris around the Freedom Factory. The partnership was announced via a new video, which you can watch below:
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