Lars Stegelmann is the new Chief Commercial Officer at Motorsport Network

Motorsport Network is delighted to announce the appointment of Lars Stegelmann as Chief Commercial Offer, who has joined the company with effect from April 1.

Lars Stegelmann is the new Chief Commercial Officer at Motorsport Network

Miami, 13th Apri 2021: Motorsport Network has signed Lars Stegelmann, an internationally experienced sales, communication, and marketing expert.

Lars Stegelmann has taken on the role of Chief Commercial Officer at Motorsport Network and is now responsible for the global commercial division of the leading digital media company in motorsport. Over the past six years, Lars has successfully developed the international commercial unit of Nielsen Sports & Entertainment, the global market leader for sports media valuation, data intelligence, and research consulting.

Stegelmann has over 14 years of top-level commercial experience.  During this period, he worked for the 2010 FIFA World Cup in South Africa and the European football association UEFA.

In motorsport, Stegelmann gained hands-on experience in Formula E, where he developed the commercial concept for the pioneering sustainable racing series. He then advised many companies and organizations in his role as a commercial expert at Nielsen Sports. Before that, he worked for the international consulting firms Roland Berger and PricewaterhouseCoopers for more than seven years.

Oliver Ciesla, COO Motorsport Network: “Lars has already worked in Switzerland, Poland, Ukraine, Great Britain, Belgium, South Africa, and Germany and, in addition to his extensive international network, also has a great understanding of the advertising industry, media companies, and agencies. I am looking forward to working with Lars and I am sure that with his expertise we will now find even more partners for our wide-reaching digital channels."

Lars is responsible for global commercial activities, operates primarily from the German office in Munich, and will expand the business together with the global commercial teams. Motorsport Network's digital platforms include Motorsport.com, Motorsport-Total.com, Autosport.com, and Formel1.de as well as the brands Motor1.com and InsideEVs in the automotive sector.

Lars Stegelmann, CCO Motorsport Network:Motorsport Network has quickly developed into the most important digital platform in motorsport. The fan interest in motorsport and for automotive remains high and offers excellent opportunities for expansion. I am sure that many brands and advertisers will find a lot of interest in the Network’s complementary solutions for brand positioning and brand development in the environment of the target groups for motorsport and automotive sport. I look forward to making my contribution to further international development of the Network, its partners, and clients."

About Motorsport Network

Every month over 56 million dedicated users visit a Motorsport Network digital property, to buy, to learn, to be entertained, or simply to feed their passion for cars and racing.

We sit at the heart of the Racing and Automotive industries and provide authoritative thought leadership as well as unique experiences to our customers. We take them on a customer journey that encompasses news and insights, events, tickets, games, and eSports, so we leverage the network effect to add value to their experience.  We use our in-house technology and modern data tools to continuously test, learn and improve. Our processes, content creation, and products are constantly evolving to better serve our audience.

To read all Motorsport Network announcements, please click here.

Photo courtesy: Photography Krentz

shares
comments
FIA hints at announcement about hydrogen in motorsport

Previous article

FIA hints at announcement about hydrogen in motorsport

Next article

Bennetts British Superbike Championship launches dedicated channel on Motorsport.tv

Bennetts British Superbike Championship launches dedicated channel on Motorsport.tv
Load comments

About this article

Series General
Event Motorsport.com announcements
Sub-event Special event
Author Motorsport Network
Why Todt’s FIA successor could be cut from the same cloth Prime

Why Todt’s FIA successor could be cut from the same cloth

Jean Todt has signalled that he will not stand for re-election as FIA president. Mark Gallagher analyses the strong credentials of one potential successor…

General
May 2, 2021
The lesson football’s would-be wreckers could learn from racing Prime

The lesson football’s would-be wreckers could learn from racing

OPINION: The greed-driven push for a European Super League that threatened to tear football apart is collapsing at the seams. Motor racing's equivalent, the football-themed Superleague Formula series of 2008-11, was everything that the proposed ESL never could be.

General
Apr 21, 2021
The real-life racing rogues stranger than fiction Prime

The real-life racing rogues stranger than fiction

The forthcoming Netflix film linking the world of underworld crime and motorsport plays on a theme that isn't exactly new. Over the years, several shady figures have attempted to make it in racing before their dubious dealings caught up with them.

General
Jan 31, 2021
The cherished curios kept by motorsport's professionals at home Prime

The cherished curios kept by motorsport's professionals at home

Keeping trophies and momentos of key triumphs is par for the course for motorsport professionals, but what are the most cherished souvenirs picked up by the drivers and engineers who have seen and done it all?

General
Dec 26, 2020
Why motorsport should consider a mid-week future Prime

Why motorsport should consider a mid-week future

International motorsport has been the preserve of weekends, but the pandemic forced Formula E to get creative with its Berlin season finale as four races were held mid-week. Should FE and other series break with tradition and repeat the experiment?

General
Oct 5, 2020
How pragmatic principles made Ron Tauranac a design legend Prime

How pragmatic principles made Ron Tauranac a design legend

Jack Brabham's 1966 world championship campaign in his eponymous car was also a defining moment in the career of designer Ron Tauranac, who would apply the same ethos to his ultra-successful production racing car business, Ralt.

General
Jul 23, 2020
The ingrained failure motorsport must fix to avoid 'turf wars' Prime

The ingrained failure motorsport must fix to avoid 'turf wars'

OPINION: The FIA has warned that the major motorsport championships must not get engaged in 'turf wars' when it comes to the urgent need to re-organising the 2020 calendars, but there are tedious past problems that must be addressed to satisfy all.

General
May 3, 2020
The tech changes that could seal a Nordschleife record Prime

The tech changes that could seal a Nordschleife record

Volkswagen's I.D. R smashed the Pikes Peak record and now its attention has been turned to Nurburgring Nordschleife. The ultimate benchmark there may appear far out of reach, but technical changes to the car have made a new electric record possible

General
May 3, 2019