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m2d Autosport International preview
Published: Jan 12, 2011, 2:23 AM
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m2d set to showcase innovative FreeM underwear at AIS 2011
Professional motorsport clothing specialists m2d will be attending this month's AUTOSPORT International Show in Birmingham (13-16 January) where FreeM's radical new In++ performance underwear range can be seen.
Once again the Italian manufacturer's official UK agent will be showcasing a selection of world leading, made-to-measure race suits and accessories at the world's largest motorsport exhibition.
But the 2011 show will also include a tantalising first look at FreeM's brand new development in race wear, In++, an innovative technology which has been proven to enhance driver performance behind the wheel. Not due to be formally released until the end of January, drivers of all disciplines are encouraged to drop by the stand to exclusively preview this game-changing product for themselves.
m2d Principal Tony Murray said: "This promises to be a really exciting year for ourselves and FreeM. The In++ technology represents a significant step forward in the way underwear is constructed and is something unique to FreeM. A lot of research and development has gone into its design and I can confirm from firsthand experience that the benefits, especially in a sport measured by fractions of a second, are quite extraordinary. We'll also be showcasing our full 2011 range of race wear, gloves and boots which offer a bespoke and cost effective alternative to other products."
Amongst the most advanced race wear on the market, all FreeM products are fully FIA and SFI approved. Each suit is custom made using 100% first generation, 3 layer Nomex construction utilising the latest nanotech transpiration treatment technology which draws moisture from the body to aid driver comfort.
Last season saw James Walker (Superleague Formula), Tom Coronel (WTCC), Rupert Svendsen-Cook (British F3), Martin Plowman (Indy Lights) and Motorbase Performance's BTCC and Porsche Carrera Cup drivers all wear made-to-measure FreeM products.
Visit m2d and FreeM at stand 6131.
-source: m2d
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